Use of False Analogies in Public Discourse Concerning the Iraq War Essa

Iraq is no preoccupation. It is where human advancement is taking a conclusive remain against confusion and dread, we should not waiver, said President George W. Hedge for the Iraq War of 2003. While considering the way of talking utilized by those to pick up help for the war and by those to contradict the war, unmistakably the two sides attempted to utilize chronicled similarity to contend for their side. While the advocates of the war contended that the Iraq War was tantamount to World War II, the rivals contended that it was practically identical to Vietnam. Both of these sides utilized this sort of way of talking among numerous different devices, to convince individuals to help their side by stating that in the event that they need to maintain a strategic distance from another Hitler, or another Vietnam, at that point they should bolster their side. In any case, both of these sides have utilized bogus analogies. While thinking about the authentic realities of both World War II and Vietnam, neither of these contentions contrast with pre-war Iraq. By the by, this sort of argumentation gives numerous ramifications about war and American culture. So as to comprehend the premise of these suggestions, the possibility of the similarity will be analyzed, at that point the World War II and Vietnam correlations will be examined, lastly, the ramifications of this way of talking will be clarified. Contentions from similarity look to set up that two circumstances X and Y are indistinguishable (Trenholm, 2001). For instance, the announcement, It worked for Canada, so it must work for the United States, is a similarity. The legitimacy of this similarity, in any case, is controlled by two model. The principal models is that the two cases looked at must be indistinguishable in terrifically significant regards. Different measures is that any contrasts between the cases must be immaterial. When taking a gander at the contention, It work... ...ton Gazette ( West Virginia). 4 April 2003: Pg. P5A. Scholastic Universe. Lexis Nexis. Washburn University Library, Topeka, Kansas. 13 February 2005. Dunham, Charlotte Chorn. Age units and the existence course: A sociological point of view on youth and the counter war development. Journal of Political and Military Sociology. Winter 1998. 4 April 2005. http://www.findarticles.com/p/articles/mi_qa3719/is_199801/ai_n8759989/print Rieger, Cheryl. Schuman, Howard. Verifiable Analogies, Generational Effects, and Attitudes Toward War. American Sociological Review. June 1992: pg. 315(12). Scholarly Universe. Lexis Nexis. Washburn University Library, Topeka, Kansas. 13 February 2005. Barone, Michael. The Long Shadow of Vietnam. US News and World Report. 12 April 2004: pg 21. Scholarly Universe. Lexis Nexis. Washburn University Library, Topeka, Kansas. 13 February 2005.

Film Analysis - Sin Nombre free essay sample

The film, â€Å"Sin Nombre† coordinated via, Cary Fukunaga, is about the account of a youngster, by the name of Willy, living in Mexico, whom is an individual from the posse known as â€Å"MS†. This film makes its crowd acquainted with the battles of the excursion for workers attempting to make it to America. Willy’s responsibility for the group turns excess when one of the other posse individuals kills his better half. A progression of occasions happen in end to the homicide of his better half, which powers Willy to escape the nation. The story begins with Willy investigating a stupendous work of art of a characteristic pathway with nature and wonderful trees off to the sides. I accept this to imply that this artistic creation was an illustration to the storyline of the film. They have to make the excursion on the off chance that they need to make it to a wonderful spot, which will prompt joy. We will compose a custom paper test on Film Analysis Sin Nombre or on the other hand any comparative subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Willy, from that point, leaves his home to go get a more youthful companion of his, Smiley. Smiley is being enlisted into MS by Willy. Willy is filling in as his guide in showing him the obligations and duties required for the pack. A period came when Willy was assume to scout a specific neighborhood to discover a competition group part for Smiley to shoot and murder. (This is important so as to formally turn into an individual from MS.) Instead Willy carried smiley with him to an alternate piece of town to see his better half. At the point when they returned back to their domain, Willy had told the pioneer, Lil Mago, that they had gone where he had advised them to, however didn't discover any competition pack individuals. Lil Mago discovers that Willy had misled him soon after and had held a gathering. During this gathering he clarifies that no one is to ever deceive him again, and that there will be ramifications for lying. Willy’s sweetheart, Martha, shows up not long after the gathering to straighten something up of where Casper was. Lil Mago orders Smiley and Willy to get bounced for thirteen seconds as discipline for lying. Then, Lil Mago accompanies out Martha. He infers that Martha is the purpose behind Willy leaving his post. He attempts to assault her, and when she opposes, Lil Mago murders her. Lil Mago, Smiley, and Willy all go on a strategic, to help fund-raise for the pack. While they are looting a couple of individuals on a train, whom are attempting to make it to America. Lil Mago has a firearm to a little youngsters head, by the name of Sayra, where he at that point attempts to assault her. Willy see’s his possibility for retribution, mediates, and kills Lil Mago. He at that point sends smiley to return. Sayra, later expresses gratitude toward him for doing what he did by giving him food and water. Then smiley makes it back to the posse and illuminates them regarding what has occurred. El Sol, the new pioneer, is angry of what has occurred, and accepts that smiley had something to do with it. To demonstrate his Loyalty to the pack, he is sent to discover and execute Willy. Sayra and Willy become joined to one another as the film goes on. He is helping her and her family make it to America effectively. Willy realizes that the posse is out to discover and murder him, so he should disconnect himself from Sayra and her family. Along these lines, in fact, he leaves, however Sayra tailed him. Sayra is later educated that her uncle was gotten and expelled and that her dad had passed on. In the end observed, as Willy and Sayra are at long last intersection the outskirt to America, the posse had found Willy. Smiley is the first to kill him, as he demonstrates his steadfastness to the posse. Sayra makes it into America however is left with no one yet her auntie in New Jersey. While on their excursion to America, Sayra says to Willy, â€Å"A clairvoyant revealed to me that I would make it to America, not by the hands of God, yet by the hands of the devil.† To me this represents you should experience hellfire to the sky. Which means; that you will endure on the excursion, yet you will make it at long last. It bodes well, as well, taking into account that Willy executed the man that was going to assault/ransack Sayra, and he wound up helping her in her excursion to America. Sayra additionally tells Willy, â€Å"As long as I’m with you, I’m safe.† This recognizes there is risk in this excursion, however she has a sense of security as long as she is with him. He is the one securing her and controlling her to America, despite the fact that he was at first separated of the gathering that was burglarizing her on the train. The fallen angel is in fact carrying her to America. In the wake of watching this film, I have an inclination that I have an a lot more grounded understanding of the battle of individuals outside of America; the individuals who are looking for opportunity, and for a spot to live better lives. Strategically, settlers are constantly taken a gander at as individuals who take our employments. Be that as it may, in the wake of seeing this film and seeing the way of life of where a ton of these outsiders originate from, I would need to come to America, as well, on the off chance that I were them. This film, did in fact, make its crowd acquainted with the battles of the excursion for migrants attempting to make it to America.

BEIT 336 (Formal Report) Essay Example | Topics and Well Written Essays - 2500 words

BEIT 336 (Formal Report) - Essay Example BEIT 336 (Formal Report) As the variety of accessible adaptability alternatives widens, contemporary organizations are feeling the squeeze to assess how each booking program influences their presentation regarding representative exhibition, just as, managers’ and supervisors’ recognition or acknowledgment of the program. Understanding the relationship between adaptable booking of work and subsequent authoritative execution is basic in choosing the most fitting adaptable working procedure. Such perception is additionally appropriate to improvement of adaptable working approaches that would, thusly, ensure streamlining of anticipated advantages like increment in employees’ profitability, rise of resolve, decrease of non-attendance and decrease in turnover. What's more, understanding this relationship would go far towards testing or affirming presumptions made concerning adaptable work hours and in evaluating the present condition of an association to decide its status for execution of an a daptable work routine. In particular, results of the worker and hierarchical execution estimation have suggestions crucial to the future advancement of adaptable work programs in an organization. On the off chance that there is a positive association between adaptable working and representative execution, as delineated in this examination, organizations can use the data to encourage change in working society and plan progressively successful calendars later on.

Perrier water free essay sample

Promoting Management Instructor: Prof. Aharon Hibshoosh Group 8: Georgi Petrov ID# 8538 Dan Hong Cao Chaldas Kamila Samuthphong Kornravee Ruslan Kyzy Dinara Assignmentâ€Case Study-Perrier Synopsis Perrier is all inclusive known for its quality because of low mineral substance (especially sodium). Perrier plans being flawless whenever by giving the best tasting shimmering water available. They are not just advertising for the rich as well as popular, they need to be a regular refreshment. Perrier vision is to be the main shining mineral water on the planet. Perrier’s mission is to offer filtered water to address shopper issues anyplace, whenever. In May of 1989 of every an issue of Fortune the organization was portrayed as one of six organizations that contend best. Fortune cites, â€Å"These are organizations you don’t need to face in your most noticeably awful bad dream. In the business they are in, they store up smashing piece of the pie. † Perrier controlled 24% of the complete US filtered water business. Indeed, even rivalry like Coca-Cola, PepsiCo, and Anheuser-Busch was not really influencing the deals of Perrier. After everything we can reason that Perrier is a serious business that likewise comprehends the significance of how business is led. In February 1990 news arrived at Perrier’s official suite that hints of benzene had been found in its filtered water. Ronald Davis, President of Perrier Group of America requested a serious review of all Perrier bottles in North America. Hardly any days after the fact Perrier S. A. extends the review to the remainder of the world. From the outset the reason given by Perrier authorities was that the tainting happened on the grounds that a worker erroneously utilized cleaning liquid containing benzene to clean the creation line hardware that fills bottles for North America. Perrier now at long last concedes that benzene normally happens in Perrier water however the issue was currently obvious on the grounds that the laborers neglected to supplant the channel. At that point Perrier confronted a major issue. Because of this exceptional review Perrier was totally out of the market for a sum of 5 months. Ronald Davis, President of North America Perrier, later brought up that the organization didn’t need to review every one of the 70 million jugs of U. S. stock. It was past the point of no return for that. Before the finish of 1990 it was exceptionally clear that Perrier was not going to recover its market position. Perrier’s deals had just arrived at 60% of pre-review levels. We can without much of a stretch notification that Perrier have had incredible achievement when initially got to the US showcase. Be that as it may, after this enormous achievement its deals get diminished significantly. When you’re maintaining a business in a high serious condition as in Perrier’s case you must be increasingly adaptable and not to rely upon verbal promoting. That’s why in this circumstance the correct move as per us is to let the publicizing office to dispatch its promoting effort and attempt to recover company’s â€Å"newsworthiness†. We believe that the underlying accomplishment of the organization isn't just because of that it’s a pleasant quencher, but since it is a normally carbonated spring water which comprises little air pockets and that’s what recognize it of the other spring waters. Probably the most serious issue for the organization is the arrangement for moving their dissemination from gourmet shops to the soda pop area of stores. Likewise another issue is their vision that their item would be sold as a â€Å"price special†. 1. S = Strength Part of an enormous partnership, Nestle water corp. Right around 1 billion containers, practically 50%of deals abroad, very nearly 1000 individuals from staff at the Vergeze site, Present in 14 nations; Good promoting contacting youngsters; Elegant, shimmering and invigorating, with only a trace of craziness. A one of a kind story: The romantic tale among water and gas started 120 million years prior. 120 million years back, on the Languedoc plain in southern France, water saturated the ground as volcanic gas ascended to the surface. At the point when the water and gas met, the two of them constrained their way up through the open crevices in the limestone and spouted With the arrival of the carbonic gas, the water rose as though bubbling, gaining this spot the name, â€Å"Les Bouillens†, which means ‘boiling waters’ in French; A characteristic mineral water: The inceptions of the spring. Toward the north of the Vergeze packaging office is the â€Å"Garrigues de Nimes,† which is comprised of limestone rock shaped during the Mesozoic period. This limestone created gaps through ages, permitting the section of water. Subsequently limestone was at first secured with Plaisancian marls from the Tertiary time, at that point by Quaternary alluvium framed of siliceous sand going about as a channel. This sand was secured all the more as of late by an impermeable layer of dirt, which despite everything gives magnificent insurance to the PERRIER water site. Carbonic gas framed either by volcanic movement or by warm decarbonation of the limestone goes through the powdery dirt by methods for the crevices that have opened up. As the gas advances up to the layer of impermeable marl, it gets caught. Because of breaks in the layer of marl straightforwardly over the PERRIER spring, the gas can go through, making rises on the outside of the water which streams out at this site, at a spot called Les Bouillens; 3 duties to the planet: 1) Protecting immaculateness Mining water goes connected at the hip with the administration of its prompt condition. So as to keep up the nature of the characteristic mineral water and secure the earth, PERRIER works inside a defensive zone of 8,649 sections of land. The organization additionally claims 2,471 sections of land of farmland around its spring on which neighborhood ranchers develop natural produce under the â€Å"Agriculture Biologique† eco-mark, utilizing no counterfeit composts or pesticides. Securing the domain and its environment saves the wealth and immaculateness of the water. Dealing with the ecological impression PERRIER did a BilanCarbone ® (Carbon Assessment) in 2008 so as to take compelling measures to diminish ozone harming substance emanations, as per rules created by ADEME, the French Environment and Energy Management Agency. Making it one stride farther than the Bilan Carboneâ ®, PERRIER utilizes a device explicitly intended for the Nestle gathering, which examinations the whole life pattern of the final result and gives a multi-measures ecological appraisal: the Global Environmental Footprint (GEF ISO 14044 certify device). By 2010, this strategy had just empowered the organization to do a nitty gritty natural appraisal of the PERRIER extend. Thus, an investigation is constantly completed before the improvement of any new item or bundling changes so as to guarantee their eco-balance. 3) Promoting mindful conduct For some years, PERRIER has been creating natural activities in the district and raising open mindfulness about the environmental utilization of water. Specifically, PERRIER underpins Project WET, a global preparing program for instructors, which has united 400,000 teachers and a few million youngsters over theâ past 20 years to instruct new ages about the fundamental need to save water assets. 2. W = Weakness †Wrong position methodology; After benzene danger lost fame, and different brands came up; Not every person could manage the cost of it because of its more significant expense contrasted with different rivalries. 3. O = Opportunity Everyone is more wellbeing cognizant, water bottles are back in the game; returning to gourmet shops; In the channels, it could move senior stores to markets all in all, promoting, it isn't just for youngsters as their preferred beverage, yet additionally for regular workers. From the high-grade mineral water brand picture into a mass of mineral water, growing the inclusion of the brand, advancing the brand, molding of solid brand picture, improving the buyers trust and reliance, the customers acknowledgment capacity have gotten increasingly elevated. The advancements and deals to a progression of open exercises, pulled in the open investment, pulled in the consideration of general society, yet in addition closer to the open separation, improving brand notoriety, and elevated to upgrade the brands positive impacts. 4. T = Threats †Highly serious condition; Federal guidelines; Water maintainability. In the event that the asset is depleted, might they be able to discover another wellspring of water? Then again, the organization has accepted some feasible choices also. The showcasing and publicizing effort, for example, remembering demonstrating the item for society pages, T-shirts and sea shore towels, across the country work out schedule included sp onsorships of athletic occasions are acceptable move. Here and there certain organizations want to lose their notoriety instead of attempting to fix it as make another personality. A great many people don’t even notification it’s a similar organization rather they think it’s another organization all together. As we would like to think, if Perrier concocts another character they will acquire fame quicker than attempting to clean their old one. We feel that Perrier will prevail under this most recent showcasing procedure, since water is the beverage every single youngsters are into, with the trend of being fit as a fiddle and preparing for the late spring, Perrier can get a handle on a great deal of consideration.

Management Information Systems for Shipping Company

The board Information Systems for Shipping Company Course Title: Management Information Systems Foundation of the Enterprise Mediterranean Shipping Company was begun in 1970 in Brussels as a tramp administrator with just one recycled transport conveying holders, the Patricia. The next year Rafaela, an a lot greater and progressively current vessel was included, inevitably initiating a connection Italy-East Africa that has stayed a piece of the MSC administration from that point forward. Correspondingly the following years MSC proceed with the development with more ships and toward the finish of 1978, MSC moved from Brussels to Geneva and turned into a Swiss organization. The overall system of MC administrations were included gradually and discreetly, however reasonably; with deliberately set centers. The majority of the overall example of overcoming adversity of MSC can be followed at this intersection since Mr. Aponte the originator of the organization was snappier than most to welcome the advantages of containerization and hubbing. Mediterranean Shipping Company Greece S.A. was established in 1994 with fundamental investors the liner dispatching MSC Geneva S.A. also, the transportation operator Dimitri Theodorikas. Inside a brief timeframe MSC Greece S.A. achieved a main situation in the liner dispatching segment in Greece because of the progressive association of Greek ports with the world system of MSC and the nonstop update of administrations of MSC Greece to its clients. In 1997 on the activity of Dimitris Theodorikas MSC Geneva marked an agreement with the Piraeus Port Authority choosing to utilize the port of Piraeus as its fundamental center point port in the Mediterranean territory. This vanguard activity opened the entryway for the globalization of Greek ports. Very soon Piraeus moved on the planets top 50 rundown of compartment ports with different advantages for a wide range of nearby port related administrations suppliers The week after week association of the fundamental Hellenic ports (PIRAEUS, THESSALONIKI, HERAKLION, VOLOS) with the globalnetwork of MSC, the nonstop overhaul of the armada of MSC through the consolidation of present day units, and the great administrations gave by our 200 specific officials, ensures the significant level of subjective vehicle benefits that Hellenic Import and Export ventures try to get . (http://www.mscgreece.com/index.html ) 1. Security/Threats Security has consistently been a need worry of IT experts, particularly the Information Officers of Mediterranean Shipping Company who hold extreme obligation regarding their companys PC and web security. In the years since the web originally went ahead the scene, the security situation has experienced fast changes and improvements as danger and counter-dangers have been created and sent. Late overviews will in general affirm this recognition. While IT security dangers proceed, the structure and nature of these dangers may not be what a great many people expect or even suspect. Â © SANS Institute 2003, as a component of the Information Security Reading Room6 2. Worldwide MIS/Risks Worldwide Information Management is another class of big business arrangement that gives the basic business technique and devices for empowering a partnership to deal with the raising prerequisites for neighborhood language conveyance. Numerous organizations have put resources into content administration and web the board answers for deal with the substance creation, endorsement and distributing forms. While these frameworks can oversee and convey restricted substance once it has been made they don't have the ability expected to deal with the confinement procedure. Worldwide Information Management arrangements increase a companys existing answers for give the capacity expected to deal with the way toward taking affirmed content and confining it fittingly fora worldwide crowd. Powerful GIM can drastically decrease handling time while lessening limitation costs. 3. Morals/Social Issues In business today there are numerous cases of organizations that demonstration from a moral norm, including the organization that I work for. Morals and Social Responsibility are significant for present day organizations to have to work beneficially and gainfully. In a world that has been shaken my various corporate outrages and natural fiascos, it is fundamental that organizations set forth the push to recapture and keep up the trust of their clients and people in general when all is said in done ideally the endeavors of associations. Lucas, H. C.; Jr. Execution: The Key to Successful Information Systems. New York: Columbia University Press, 1981 . 4. Undertaking Failures A task is normally a one-time exertion made out of many interrelated exercises, costing a significant measure of cash, and going on for quite a long time or years. The administration of an undertaking is convoluted by the accompanying qualities. Most ventures are one of a kind endeavors, and members have minimal related knowledge in the territory. Vulnerability exists because of the for the most part long culmination times. There can be noteworthy interest of outcasts, which is hard to control. Broad communication may happen among members. The many interrelated exercises make changes in arranging and planning troublesome. Activities frequently convey high hazard yet in addition high benefit potential. (http://www.gantthead.com/article.cfm?ID=187449) 5. New Technology Given the correct region and reason these delivery holders of MSC can give a suitable choice to lodging individuals and organizations and the technique of executing these transportation compartments ought not be restricted to the limited size of the compartment itself. The procedure of risk recognizable proof starts with a comprehension of the budgetary organizations condition, including its business technique, data frameworks, strategies and methodology, human partners (the executives, representatives, clients), and physical assets (offices, gear) of the MSC organization. Every one of these components will affect potential risk sources, their inspiration, strategy, and outcomes. A comprehension of dangers can best be accomplished by gathering them into classifications. Three instinctive classifications incorporate human, non-human, and blended dangers. A few models incorporate the accompanying: Human Individuals based dangers can incorporate people from inside and outside the delivery organization. Programmers These people are portrayed by their solid enthusiasm for PC innovation and want to learn more by playing with frameworks and testing their capacities. Regularly this includes testing frameworks they don't claim. Saltines This gathering is recognized from programmers by their progressively pernicious goals. While guaranteeing a solid enthusiasm for innovation, their objectives will in general be criminal in nature (e.g., burglary, pulverization, or forswearing of administration to information or frameworks). In the other part Mediterranean Shipping Company are transforming into worldwide concerns. Data innovation is a significant instrument in making this change and in structuring the universal association. As taxes fall, you can hope to see firms quickly moving activities to various pieces of the world to exploit extraordinary abilities and abberations in wage rates. Indeed, even a one-individual organization can have overall deals through the Internet. The General Manager of MSC Greece said that data innovation is the paste that can hold a global association together and help organize its activities. The entirety of our IT plan factors that attention on correspondences, for example, electronic connections, innovative matrixing, electronic client/provider connections, and virtual segments, are accessible to help oversee and organize the worldwide firm. Likewise MSC directors are presented to new, complex dangers increasingly more much of the time and they frequently can possibly compreh end their money related ramifications when its as of now past the point where it is possible to respond. Moreover, administrative changes and provincial enactments are driving MSC to reexamine their way to deal with hazard the executives. Similarly significant for the MSC as an overall transportation organization of merchandise are the moral issues as wellbeing and security that worries the over-burdening of the vessel, the robbery of the products, the sea mishaps and all the psychological militant exercises that incident now days. More can be incorporated the air and water contamination of the boats, the over the top utilization of powers and a few times the oil spills of the transportation business. MSC Secretary-General, who traded Memoranda of Understanding with all organizations, said he might want to see the GIA filling in as a model for all the more such partnerships, sweeping the objectives of corporate social obligation and tending to the numerous wellbeing, security and ecological insurance gives that portray todays dispatching industry. MSC central command mindful that the general motivations behind the United Nations are to keep up universal harmony and security, to grow benevolent relations among countries, to co-work in understanding global financial, social, social and helpful issues and in advancing appreciation for human rights and major opportunities and to be an inside for fitting the activities of countries in achieving these finishes. As an update, heres the rundown of The Top 10 Reasons Projects Fail: Insufficiently prepared and additionally unpracticed venture transporting supervisors Inability to set and oversee desires Poor initiative at any levels Inability to enough distinguish, record and track prerequisites Poor plans and arranging forms Poor exertion estimation Social and moral misalignment Misalignment between the venture group and the business or other association it serves Deficient or abused techniques Deficient correspondence, including progress trackingand revealing Parsons, G. Infonnation Technology: A New Competitive Weapon, Sloan Management Review. (Fall 1983), pp. 55-85. Garud, R.; and H,. C. Lucas, Jr., Virtual Organizations: What You See May Not Be What You Get. New York: Stem School, NYU working paper, 1997. Contrastingly Options to circumspect as a Manager In Shipping industry an alternate choice to

d Only Known

On the off chance that I’d Only Known As the tune â€Å"Somewhere Over the Rainbow† reverberated through my head, I strolled with my sibling one final time. The main thing was, he was in the coffin in front and my folks and I needed to follow sorrowfully behind. As I glanced around, I saw through tear-recolored eyes all the hundred of lives my sibling had contacted. He filled our days with bliss and giggling and left behind such huge numbers of superb stories and recollections that will be loved in my heart until the end of time. At the youthful times of only 19 years of age, my sibling Todd Harris and his companion Ryan Stephenson, had their fantasies and yearnings disappear before them on an unfilled roadway only a thirty minutes from their home. At 17 years old, my life changed always as I saw life through various eyes. As I strolled down that walkway, recollections overflowed my brain on how this dreadful day showed up. It was September twelfth and my sibling and I were simply sitting in his room discussing our arrangements for our end of the week. We were in every case truly close, yet after our folks got a separation, we turned out to be inconceivably close. He became my sibling, yet my closest companion. We did everything together. The issue was our concept of fun was not the most secure method for entertainment only. Our way of life comprised of gatherings, medications, and liquor. We didn't see anything amiss with it. Everybody was doing it and we could deal with it, particularly my elder sibling. So there we were, sitting at home making our customary arrangements to Mizzou. I regularly would simply drive with him, however for reasons unknown I needed to drive my own vehicle. We chose to get together after the game. Be that as it may, by and by the plans changed. I was worn out and in spite of the fact that I realized he would pay for my beverages, I chose to simply return to my friend’s house. In the event that I’d just realized that would have been the latest night I would have seen my brother’s grinning face. On the off chance that I would have just realized that would have been the last time I would have had the option to fold my arms over him and state I... 'd Only Known Free Essays on If I'd Only Known On the off chance that I’d Only Known As the tune â€Å"Somewhere Over the Rainbow† resounded through my head, I strolled with my sibling one final time. The main thing was, he was in the coffin in front and my folks and I needed to follow sorrowfully behind. As I glanced around, I saw through tear-recolored eyes all the hundred of lives my sibling had contacted. He filled our days with satisfaction and giggling and left behind such huge numbers of great stories and recollections that will be valued in my heart until the end of time. At the youthful periods of only 19 years of age, my sibling Todd Harris and his companion Ryan Stephenson, had their fantasies and yearnings evaporate before them on a vacant roadway only a thirty minutes from their home. At 17 years old, my life changed always as I saw life through various eyes. As I strolled down that path, recollections overwhelmed my psyche on how this dreadful day showed up. It was September twelfth and my sibling and I were simply sitting in his room discussing our arrangements for our end of the week. We were in every case truly close, however after our folks got a separation, we turned out to be unbelievably close. He became my sibling, yet my closest companion. We did everything together. The issue was our concept of fun was not the most secure method for the sake of entertainment. Our way of life comprised of gatherings, medications, and liquor. We didn't see anything amiss with it. Everybody was doing it and we could deal with it, particularly my older sibling. So there we were, sitting at home making our customary arrangements to Mizzou. I ordinarily would simply drive with him, yet for reasons unknown I needed to drive my own vehicle. We chose to get together after the game. Be that as it may, by and by the plans changed. I was worn out and in spite of the fact that I realized he would pay for my beverages, I chose to simply return to my friend’s house. On the off chance that I’d just realized that would have been the latest night I would have seen my brother’s grinning face. On the off chance that I would have just realized that would have been the last time I would have had the option to fold my arms over him and state I...

Products that Should not be Advertised Essay - 275 Words

Products that Should not be Advertised (Essay Sample) Content: Are there any products you feel should not be advertisedNameInstitutionDateProducts that should not be advertisedAdvertisement is instrumental to business success. Customers cannot reach out to businesses when they are not aware of what the business offers to them. The key to business is to advertise. Advertising ensures that the products and services of the company are known to the world (Brick, 2012). However, there are some products that should not be advertised.Products such as alcohol and drugs should not be advertised. Many teenagers are swayed into drug and substance abuse by fancy alcohol and drug adverts. Even though the advertisers caution consumers about excessive consumption, many people have become alcoholics and drug addicts because of increased awareness of the existence of alcohol and drugs (Brick, 2012).Advertising alcohol and drugs attracts heavy consumption, and ultimately, alcoholism (Blane Leonard, 2011). Both alcohol and drug abuse impact negati vely on usersà ¢Ã¢â€š ¬ education, health, community, and family. Drug abuse and alcohol drinking have been associated with crimes. Alcoholics and drug addicts are linked to more crimes than sober individuals (Blane Leonard, 2011).Addicts spend much money on alcohol and forget about families and other commitments. Some resort to stealing to sustain continue drinking, leading to high crime rates in the country. Excessive alcohol consumption puts the community at risk. The numbers of people dropping out of school as well as illiteracy level also increase due to adverts that make alcohol and drugs appear classy.In conclusion, some products should not be advertised due to the impression created. Products such as alcoholic drinks and drugs, which are often given high value in advertisements, should be prohibited from the mass media. Some alcoholic be...

Literary Analysis of Two Kinds by Amy Tan Essay - 1650 Words

Literary Analysis of Two Kinds by Amy Tan (Essay Sample) Content: Studentà ¢Ã¢â€š ¬s NameProfessorà ¢Ã¢â€š ¬s NameSubjectDateLiterary Analysis of Two Kinds by Amy TanTwo Kinds is a short story by Amy Tan in the book The Joy Luck Club. Tan writes about the intricacy of a daughter and mother relationship who migrated from China to America. The short story is about a Chinese-American girl named Jing-mei. Jing-mei lived in American and her mother believed that, as long as one lives in America, he/she can be anything she could ever wish to be and therefore, she was working hard to find her daughterà ¢Ã¢â€š ¬s talent. Jing-meià ¢Ã¢â€š ¬s mother constantly tests her daughter for any talent, but any time she tries, no talent is found. The lack of talent stressed both Jing-mei and her mother and she decided never to try to have any talent because she felt disappointed in herself. Jing-mei mother wanted her daughter to become a musical prodigy, but her aspirations were thwarted by her daughter.Two Kinds is a story that explains Amy Tanà ¢Ã¢â€š ¬s childhood as a Chinese immigrant being molded into an American girl. She talks of how she was forced to take piano lessons in order to meet the American dream of becoming successful in "the promise land." It was after her mother saw Chinese girls playing piano on the television and she decided to have the new dream of the piano to her daughter (Nelson 45). Jing-mei never liked her motherà ¢Ã¢â€š ¬s idea of wanting her to be someone she could not be. She says, "Why don't you like me the way I am? I'm not a genius! I can't play the piano. And even if I could, I wouldn't go on TV if you paid me a million dollars" (Charters 89). Amy Tan just wanted to be herself no matter how her mother pushed her. Amy recounts her life experiences in this short story as she narrates in her own words. After her motherà ¢Ã¢â€š ¬s death, Amy Tan writes how she could watch the piano and recount the agony she went through but she played it perfectly this time round even though she had failed dur ing the talent show. Her motherà ¢Ã¢â€š ¬s character depicts the theme of the story which is finding identity. Despite the fact that Jing-Meià ¢Ã¢â€š ¬s mother did not know her identity, she forced her daughter into acquiring a new identity of becoming an American, yet she was Chinese.Amy tanà ¢Ã¢â€š ¬s story is told in first person point of view whereby the protagonist tells her story as she looks back at her life. Jing-mei tells her childhood story and how she was disappointed in herself, nonetheless, the story is educative because, she clearly shows the audience that, ambitions cannot be forced. When one reads the story, he/ she is able to identify with the protagonist in both her happy and sad moments. The protagonist tells of how she had to face disappointments after being forced by her mother to be what she could not be and she looks back at her life. Tan explains how Jing-mei was seeking approval from her parents for what she could not do and she felt that her father did not notice her. Jing-mei tried all she could in order to get her parents approval; she says "My mother and father would adore me. I would be beyond reproach. I would never feel the need to sulk for anything" (Tan 1222).ÂShe felt that if she met her parentsà ¢Ã¢â€š ¬ expectations, they will love her and appreciate her. The protagonist was so anxious to reach her parents expectations but she never met them making the reader to sympathize with her in her disappointments.There are a number of important characters in the short story; the protagonist is Jing-mei, Amy Tan herself. She is also the narrator in the story who tells the story about her life. Jing-mei is depicted as a rebellious Chinese girl who has found herself between two cultures, Chinese and American. She resists her mother plea of learning the piano and becoming a music genius. Her mother is the antagonist and she plays an important role in the story because, the whole story is built on her determination to give her daughter a new identity. Suyuan Woo migrated from China to America with her daughter and her ambitions of achieving anything one wanted led to the failure of her daughter. The antagonist wanted her daughter to achieve everything she wanted even without caring about how her daughter feels. She is used to depict mothers who push their children into becoming what they cannot and thus end up ruining their lives. Nonetheless, Jing-mei was able to Apart from her mother, there is Jing-meià ¢Ã¢â€š ¬s father who played a minor role in the play but it was evident that he was disappointed in her daughter. However, he is not totally involved in the mother daughter conflict in the story. There is a Mr. Chong nicknamed Old Chong by Jing-mei; he was her piano teacher who was slow and deaf. Other notable characters in the story are Lindo Jong who Jing-mei referred to as Auntie Lindo, her motherà ¢Ã¢â€š ¬s close friend and her daughter Waverly Jong who was Amyà ¢Ã¢â€š ¬ age met. Waverly Jong is used in the story to depict a young girl who brags about her achievements thus making the other part feel like a failure. Waverly was a chess champion and she bragged about it to Jing-mei and humiliated her, which made her feel bad about her not becoming a piano genius.The author uses the protagonistà ¢Ã¢â€š ¬s experience and failure to depict her disappointment. Tan writes how Jing-mei broke down from disappointment after disappointment after she failed to acquire any talent. Jing-mei says "And after seeing my motherà ¢Ã¢â€š ¬s disappointed face once again, something inside of me began to die," she was feeling like a dead person who could not do what her mother expected of her (Tan 1223). The author creates a mood of despair in the story when she explains how Jing-mei cried and screamed while looking herself in the mirror. Nonetheless, while she was feeling useless, the moment of despair comes to triumph when her image changes and she sees herself as a different person. A s Jing-mei was crying as she looked herself in the mirror, she was able to see her other side in the mirror and she made up her mind that, she will not let her mother manipulate her and make her become what she cannot be. She makes a demarcation line and declares, "I wonà ¢Ã¢â€š ¬t let her change me, and I promised myself. I wonà ¢Ã¢â€š ¬t be what Ià ¢Ã¢â€š ¬m not" (Tan 1223). At this moment, the protagonists life took a turn around and she appreciated who she was and from then, she never felt disappointments and useless as her parents saw her. Jing-mei was determined to be who she was and not someone her mother wanted her to be and she made up her mind to face her mother (Bloom 102). During that time, her mother arranged for her to go for piano lessons, but she made it clear to her that she can never force herself to be someone she is not. From this time on, her personality changes and Jing-mei started to appreciate who she was and her despair ended because she was now conf ident for who she was and this made live overwhelming for her. As one reads the book, it is easier to feel the protagonistà ¢Ã¢â€š ¬s pain and regrets as an adult as she looks back at her childhood life.The author uses the title Two Kinds to build or rather describe the theme of the whole story. As we read the story, Jing-meià ¢Ã¢â€š ¬s mother clearly states that, there are two daughters, "Those who are obedient and those who follow their own mind" (Charters 412). Jing-meià ¢Ã¢â€š ¬s mother wanted her to be obedient to her and follow her heart so that she can become a better person in life. Charters notes that, Jing-meià ¢Ã¢â€š ¬s mother manipulated her into what she wanted her to become but it was not possible. Jing-meià ¢Ã¢â€š ¬s mother was very sure that, one can be whatever she/he wants in America and that is why she was forcing her daughter into things she could not become (783). The antagonist urged the protagonist to try out new things for her to be able to discover her talents.The protagonist depicts her motherà ¢Ã¢â€š ¬s characterization through her philosophy that people "could be anything you wanted to be in ... Literary Analysis of Two Kinds by Amy Tan Essay - 1650 Words Literary Analysis of Two Kinds by Amy Tan (Essay Sample) Content: Studentà ¢Ã¢â€š ¬s NameProfessorà ¢Ã¢â€š ¬s NameSubjectDateLiterary Analysis of Two Kinds by Amy TanTwo Kinds is a short story by Amy Tan in the book The Joy Luck Club. Tan writes about the intricacy of a daughter and mother relationship who migrated from China to America. The short story is about a Chinese-American girl named Jing-mei. Jing-mei lived in American and her mother believed that, as long as one lives in America, he/she can be anything she could ever wish to be and therefore, she was working hard to find her daughterà ¢Ã¢â€š ¬s talent. Jing-meià ¢Ã¢â€š ¬s mother constantly tests her daughter for any talent, but any time she tries, no talent is found. The lack of talent stressed both Jing-mei and her mother and she decided never to try to have any talent because she felt disappointed in herself. Jing-mei mother wanted her daughter to become a musical prodigy, but her aspirations were thwarted by her daughter.Two Kinds is a story that explains Amy Tanà ¢Ã¢â€š ¬s childhood as a Chinese immigrant being molded into an American girl. She talks of how she was forced to take piano lessons in order to meet the American dream of becoming successful in "the promise land." It was after her mother saw Chinese girls playing piano on the television and she decided to have the new dream of the piano to her daughter (Nelson 45). Jing-mei never liked her motherà ¢Ã¢â€š ¬s idea of wanting her to be someone she could not be. She says, "Why don't you like me the way I am? I'm not a genius! I can't play the piano. And even if I could, I wouldn't go on TV if you paid me a million dollars" (Charters 89). Amy Tan just wanted to be herself no matter how her mother pushed her. Amy recounts her life experiences in this short story as she narrates in her own words. After her motherà ¢Ã¢â€š ¬s death, Amy Tan writes how she could watch the piano and recount the agony she went through but she played it perfectly this time round even though she had failed dur ing the talent show. Her motherà ¢Ã¢â€š ¬s character depicts the theme of the story which is finding identity. Despite the fact that Jing-Meià ¢Ã¢â€š ¬s mother did not know her identity, she forced her daughter into acquiring a new identity of becoming an American, yet she was Chinese.Amy tanà ¢Ã¢â€š ¬s story is told in first person point of view whereby the protagonist tells her story as she looks back at her life. Jing-mei tells her childhood story and how she was disappointed in herself, nonetheless, the story is educative because, she clearly shows the audience that, ambitions cannot be forced. When one reads the story, he/ she is able to identify with the protagonist in both her happy and sad moments. The protagonist tells of how she had to face disappointments after being forced by her mother to be what she could not be and she looks back at her life. Tan explains how Jing-mei was seeking approval from her parents for what she could not do and she felt that her father did not notice her. Jing-mei tried all she could in order to get her parents approval; she says "My mother and father would adore me. I would be beyond reproach. I would never feel the need to sulk for anything" (Tan 1222).ÂShe felt that if she met her parentsà ¢Ã¢â€š ¬ expectations, they will love her and appreciate her. The protagonist was so anxious to reach her parents expectations but she never met them making the reader to sympathize with her in her disappointments.There are a number of important characters in the short story; the protagonist is Jing-mei, Amy Tan herself. She is also the narrator in the story who tells the story about her life. Jing-mei is depicted as a rebellious Chinese girl who has found herself between two cultures, Chinese and American. She resists her mother plea of learning the piano and becoming a music genius. Her mother is the antagonist and she plays an important role in the story because, the whole story is built on her determination to give her daughter a new identity. Suyuan Woo migrated from China to America with her daughter and her ambitions of achieving anything one wanted led to the failure of her daughter. The antagonist wanted her daughter to achieve everything she wanted even without caring about how her daughter feels. She is used to depict mothers who push their children into becoming what they cannot and thus end up ruining their lives. Nonetheless, Jing-mei was able to Apart from her mother, there is Jing-meià ¢Ã¢â€š ¬s father who played a minor role in the play but it was evident that he was disappointed in her daughter. However, he is not totally involved in the mother daughter conflict in the story. There is a Mr. Chong nicknamed Old Chong by Jing-mei; he was her piano teacher who was slow and deaf. Other notable characters in the story are Lindo Jong who Jing-mei referred to as Auntie Lindo, her motherà ¢Ã¢â€š ¬s close friend and her daughter Waverly Jong who was Amyà ¢Ã¢â€š ¬ age met. Waverly Jong is used in the story to depict a young girl who brags about her achievements thus making the other part feel like a failure. Waverly was a chess champion and she bragged about it to Jing-mei and humiliated her, which made her feel bad about her not becoming a piano genius.The author uses the protagonistà ¢Ã¢â€š ¬s experience and failure to depict her disappointment. Tan writes how Jing-mei broke down from disappointment after disappointment after she failed to acquire any talent. Jing-mei says "And after seeing my motherà ¢Ã¢â€š ¬s disappointed face once again, something inside of me began to die," she was feeling like a dead person who could not do what her mother expected of her (Tan 1223). The author creates a mood of despair in the story when she explains how Jing-mei cried and screamed while looking herself in the mirror. Nonetheless, while she was feeling useless, the moment of despair comes to triumph when her image changes and she sees herself as a different person. A s Jing-mei was crying as she looked herself in the mirror, she was able to see her other side in the mirror and she made up her mind that, she will not let her mother manipulate her and make her become what she cannot be. She makes a demarcation line and declares, "I wonà ¢Ã¢â€š ¬t let her change me, and I promised myself. I wonà ¢Ã¢â€š ¬t be what Ià ¢Ã¢â€š ¬m not" (Tan 1223). At this moment, the protagonists life took a turn around and she appreciated who she was and from then, she never felt disappointments and useless as her parents saw her. Jing-mei was determined to be who she was and not someone her mother wanted her to be and she made up her mind to face her mother (Bloom 102). During that time, her mother arranged for her to go for piano lessons, but she made it clear to her that she can never force herself to be someone she is not. From this time on, her personality changes and Jing-mei started to appreciate who she was and her despair ended because she was now conf ident for who she was and this made live overwhelming for her. As one reads the book, it is easier to feel the protagonistà ¢Ã¢â€š ¬s pain and regrets as an adult as she looks back at her childhood life.The author uses the title Two Kinds to build or rather describe the theme of the whole story. As we read the story, Jing-meià ¢Ã¢â€š ¬s mother clearly states that, there are two daughters, "Those who are obedient and those who follow their own mind" (Charters 412). Jing-meià ¢Ã¢â€š ¬s mother wanted her to be obedient to her and follow her heart so that she can become a better person in life. Charters notes that, Jing-meià ¢Ã¢â€š ¬s mother manipulated her into what she wanted her to become but it was not possible. Jing-meià ¢Ã¢â€š ¬s mother was very sure that, one can be whatever she/he wants in America and that is why she was forcing her daughter into things she could not become (783). The antagonist urged the protagonist to try out new things for her to be able to discover her talents.The protagonist depicts her motherà ¢Ã¢â€š ¬s characterization through her philosophy that people "could be anything you wanted to be in ...

Emergency Management And Emergency Managers - 1695 Words

Introduction There are many roles an Emergency Managers will have to take in today’s emergency response and management field. The fact that emergency management covers such a vide field of concern means that the roles themselves will not be cookie cutter standardized throughout the world. In the United States there are Emergency Managers at the local, state, and federal level and each of these roles are similar. The fact that these Emergency Managers deal with separate issues that are not similar will cause these managers to have their own unique custom roles which will make them differ from one another. The purpose of this essay is to define and discuss the most important roles these managers fill. Local Local Emergency Managers such as county or volunteer fire chiefs will have the direct familiarity and the best understanding of the best approach to certain locally unique situations in their area that a federal or even state employed Emergency Managers would not, purely due to the fact that the outside managers do not deal daily with the small hand emergencies that the locals face. â€Å"Where there is an Emergency Managers that person is generally appointed, at the county level, by a County Council or by County Commissioners, depending on the form or structure of the county government.† (FEMA, 2014) Local Emergency Managers will understand better how to maneuver the cities’ infrastructure and local topographical hazards better than an â€Å"out-of-towner† federal, orShow MoreRelatedDisaster Preparedness Is A Homeland Security Program Manager For Snohomish County Emergency Management1206 Words   |  5 PagesDisaster Preparedness Randy Fay is a Homeland Security Program Manager for Snohomish County Emergency Management (R. 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They are essentially the people responsible for ensuring that when a disaster whether natural or acts of fate occur the effect on the community or society as whole is minimal. The emergency manager or planner is to follow a strategic planning process that encompasses a variety of aspects including but not limited to a vision and goal, information collection or fact base, mitigation, response and recovery st rategies. The emergency manager is criticallyRead MoreEmergency Operations Center : Emergency Operation Center1178 Words   |  5 PagesEmergency Operations Center In recent history, nature has displayed its fury on the earth, and on the people residing on it, with natural disasters such as hurricanes, tornados, tsunamis, etc. When this occurs, there is a need for a safe and secure location that is utilized to effectively manage emergency response and recovery activities. This is typically accomplished through the use of an Emergency Operations Center, otherwise known as an EOC. The EOC is a very important instrument in emergencyRead MoreBecoming An Emergency Management For Nine Years1246 Words   |  5 PagesI have been working in Emergency Management for nine years. Like many others before me, I was not pursuing an emergency management career, I fell into it based on the skills I possessed and my interests. About six years into my career, I realized that although I was proficient in many of the specific functions I performed, I still lacked the bigger picture. I was not necessarily looking for a promotion or different career, but a broader u nderstanding of how the various components fit into this complexRead MoreCommunity Emergency Response Team And Fire Corps1206 Words   |  5 Pagescompetently manage a large scale disaster. One conceivable solution is to increase the workforce population during times of perilous need is for emergency managers to assimilate community volunteers into their existing disaster management plans. The nationally sponsored Neighborhood Watch, Volunteers in Police Services, Medical Reserve Corps, Community Emergency Response Team and Fire corps programs that are nationally sponsored and marketed by the federal government through county-wide Citizen Corps

Is Indefinite Detention Of Terror Suspects Justified

â€Å"Is Indefinite Detention of Terror Suspects Justified?† It is against human rights to detain and place possible terror suspects in detention centers without a trail. In America, everyone has a right to a fair trial even if a suspect could potentially pose a threat to our country. It is in violation to the Fifth Amendment and the essence of American due process and the rule of law. It is also going against what our Founding Fathers originally acclaimed our rights were. I find it unethical and is unconstitutional to have terror suspects detained without a trail. On January 7, 2011, President Barack Obama signed the National Defense Authorization Act for Fiscal Year 2012 into law; the indefinite detention without trial of terrorist suspects, even for U.S. citizens seized on American soil. Justin Amash said, The frightening thing here is that the government is claiming the power under the Afghanistan authorization for use of military force as a justification for entering Amer ican homes to grab people, indefinitely detain them and not give them a charge or trial.† (House Passes Defense Bill). No one should be aloud to have the power to say a person should be indefinitely detained without charge or trial because they could cause danger to other people. Conservatives are worried that this bill will liberate power for the federal government, to have American citizens detained indefinitely if they are connected to terrorism even if they only contributed once to the group.Show MoreRelated3. Counter-Terrorism Strategies Reveal the Limits of Human Rights as a Cosmopolitan Discourse in the Age of Global Terror. Discuss.3315 Words   |  14 Pagesviolations, not only affect the terrorists whom they are aimed at, but start to affect the people who’s rights they aim to protect. Where the notion of human rights is concerned in protecting the individual, counter-terrorism in the age of global terror re-employs these boundaries between the individual in the interest of the state, and disregards human rights. Pojman (2006) states that terrorism is a type of violence employed to deliberately target non-combatants in a ruthlessly destructive andRead MoreRacial Profiling Based Upon Ethnicity and National Origin Essay6331 Words   |  26 PagesTo what extent can race, ethnicity, and national origin be used in targeting suspects for stops, searches, and arrests? This has become a growing concern of many since the tragic terrorist acts that took place on September 11th, 2001. Previously looked upon as unethical and almost universally condemned, the use of profiles based solely on race to identify possible terrorists is getting a second look. Both proponents and opponents are looking at the legitimacy and necessity of this practice. TheRead MoreIndividual Privacy vs National Security5833 Words   |  24 Pagesbut also for fear of being blamed for further terror attacks. So far, no president or presidential candidate will probably seek to curb the purview of the Committee on the public saf ety, nor hardly mention future changes. Privacy, like its colleague individualism, has been in decline anyway †Ã¢â‚¬Å" putting up only token resistance here and there against mass society, a corporate-based economy, and relentless bureaucratization. So perhaps the war on terror requires us to bid a fond adieu to privacyRead MoreThe Human Rights Act and Anti-Terrorism in the Uk: One Great Leap Forward by Parliament, but Are the Courts Able to Slow the Steady Retreat That Has Followed?17827 Words   |  72 Pagesfrom the principles enshrined in the HRA. The significance of procedural obstacles, as well as the inherent weaknesses of the HRA regime itself, will be considered. This paper will conclude by outlining some practical implications of recent UK anti-terror legislation. The Great leap forward The Purpose of the Human Rights Act In Rights Brought Home, the White Paper with which the Human Rights Bill was introduced in 1997, the Government clarified the purpose of the legislation: â€Å"It will give peopleRead MoreThe Human Rights Act and Anti-Terrorism in the Uk: One Great Leap Forward by Parliament, but Are the Courts Able to Slow the Steady Retreat That Has Followed?17817 Words   |  72 Pagesfrom the principles enshrined in the HRA. The significance of procedural obstacles, as well as the inherent weaknesses of the HRA regime itself, will be considered. This paper will conclude by outlining some practical implications of recent UK anti-terror legislation. The Great leap forward The Purpose of the Human Rights Act In Rights Brought Home, the White Paper with which the Human Rights Bill was introduced in 1997, the Government clarified the purpose of the legislation: â€Å"It will give people

Essay about Othellos Tragic Flaws - 983 Words

Shakespeare has been known to create terrific tales of love and tragedy. Even James Van Der Beek, a well known actor from Dawsons Creek, once commented that, â€Å"like all great romantics, Shakespeare realized love was a lot more likely to end with a bunch of dead Danish people than with a kiss†(Americans on the Bard). This emphasizes how easily people can relate Shakespeare to tragic love. Although he did write many poems and plays with happy endings, his tragedies stand out the most. In these tragedies, people are often led through use of misconception, trickery, or both. An example of misconception can be shown by another of Shakespeares plays, â€Å"Antony and Cleopatra,† as he wrote for Antonys part, â€Å"this foul Egyptian hath betrayed†¦show more content†¦This quote by Iago puts into Othellos mind that Desdemona may be cheating on him with Cassio. Othello then begins to question whether he was right to marry or not and although without proof, he bel ieves in Iagos words. This is shown in his statement, â€Å"why did I marry? This honest creature doubtless sees and knows more, much more, than he unfolds†(Shakespeare 1324), indicates that he quickly turns to doubting his love Desdemona and takes Iago as being credible and true. It also causes him to become jealous and angered with only a simple touch of trickery by Iago. This marks his first sign to a down hill plunge in moral. The second event to this process of tragedy is when Iago uses the handkerchief that he had his wife take to create â€Å"proof† that Desdemona was cheating on Othello with Cassio. Already ridden with jealousy, Othello demands Iago that he must have â€Å"ocular proof† to Desdemonas â€Å"deception.† In line with his devilish plan, Iago tells Othello that, â€Å"but such a handkerchief—I am sure it was your wifes—did I today see Cassio wipe his beard with† (Shakespeare 1330), knowing full well that the handke rchief was a precious symbol of love between the moor and Desdemona, although he pretended to be oblivious. His plan once again works its â€Å"poison† upon Othello as the moor says, â€Å"now do I seeShow MoreRelatedOthellos Tragic Flaws746 Words   |  3 PagesOthello’s tragic flaws Rodrigo Diaz 5/13/14 William Shakespeare wrote many plays in the 1600’s, lots of them were tragedies. William Shakespeare’s plays often had the downfall of a hero in it. In the play Othello: the tragic hero, Othello who is a larger than life character has earned a high rank in life as well as the military. He is a much respected man even though he is black. And has married a white woman named Desdemona. But when he makes the decision to make Casio Lieutenant instead ofRead MoreOthellos Tragic Flaw Essays1208 Words   |  5 Pagesby becoming a military general. In the military Othello meets Cassio and Iago, he chooses Cassio as his lieutenant which upsets Iago. The promotion of Cassio begins to show jealousy in the play. Even though Othello is not a ruler in Venice, his tragic flaws are jealousy and gullibility, therefore Othello is easily manipulated by Iago because Othello feels the need to be accepted. Iago plans to revenge Othello for not choosing him to become lieutenant, and knowing that Othello is easily deceived makesRead MoreEssay on Othellos Tragic Flaw852 Words   |  4 PagesShakespearean tragic heroes by the absolute feeling of affection the audience feels for him even unto the very end of the play. Any discerning reader painfully recognizes the virtue and goodness of Othello throughout the entire play, in contrast to the general degeneration of character so typical of a tragic hero. It is this complete pity that makes the death of Othello so tragic as the audience lends their full hopeful support until the inevitable and unavoidable fall. The evil side of Othello’s tragicRead MoreOthellos Tragic Flaw Essay example1082 Words   |  5 PagesOthellos Tragic Flaw The extravagant language and literary techniques used in Shakespeares Othello enhance the settings, characters, and themes. Othello, an intricate tragedy about good versus evil, loyalty, love, sexual jealousy, and appearance versus reality, is told in a first person point of view. The play is entitled Othello and the plot and action encompasses him, thus supporting his position of protagonist. The play takes place during the Renaissance in VeniceRead MoreOthello, By William Shakespeare1134 Words   |  5 PagesIn Shakespeare’s play Othello, there is love, jealousy, death and of course, a tragic hero. A tragic hero is one who experiences an inner struggle due to some flaw within his/her character; that struggle results in the fall of a hero. According to Aristotle, â€Å"A tragic hero is a character who is not eminently good and just, yet whose misfortune is brought about not by vice and depravity, but by some error or frailty†¦Ã¢â‚¬  (Aristotle, Poetics). Othello is an intricate play that dwells into the privateRead MoreEssay The Tragedy of Othello1292 Words   |  6 Pagesexample of a tragic hero. Shakespeare was influenced by Aristotle’s concept of a tragic hero and used Aristotle’s principles to create Othello. William Shakespeare attempted to create an Aristotelian tragedy play with a tragic hero and succeeded in Othello, the Moor of Ve nice by weaving in pity and fear into each line and action. The power of pity and fear creates the upmost tragic situation and follows in accordance of Aristotle’s definition of tragedy. Othello makes the ultimate act as a tragic hero byRead MoreA Comparative of Shakespeares Othello and Oedipus Rex1511 Words   |  6 PagesA Comparative of Shakespeare’s Othello and Oedipus Rex In Shakespeare’s work Othello: The Moor of Venice, Othello’s over trusting nature was revealed when his trust in false accusations about his wife Desdemona’s unfaithfulness causes him to kill her and himself, conveying Othello as a tragic hero. Oedipus, the main character in Oedipus Rex, is characterized as a tragic hero when he tries to run away from his fate and finds out that the cause of his fate was his attempt to escape it. Oedipus RexRead MoreShakespeares Use of Aristotles Guidelines to Tragedy in Creating the Play Othello1572 Words   |  7 Pagesof its ability to bring the viewer into the drama and feel for the characters, especially the tragic hero. This analysis of tragedy was formed by the Greek philosopher Aristotle, and also noted in his Poetics (guidelines to drama). As a playwright, Shakespeare used Aristotle’s guidelines to tragedy when writing Othello. The play that was created revolved around the tragic hero, Othello, whose tragic flaw transformed him from a nobleman, into a destructive creature, which would inevitably bring himRead MoreTragedy In Shakespeares Othello1519 Words   |  7 Pagesthe tragic hero of the play that drives the narrative rather than Machiavellian Iago. Audiences are attentive in the protagonist being caught in a crisis situation where an error is made through judgement or action. Shakespeare uses this idea by adapting Aristotles view on hamartia and applying it to his play Othello. Aristotle’s Hamartia is an incident in the plot this is often translated as the tragic flaw. The tragic flaw is what captivates the audience to further reflect on Othello’s characterRead MoreThe Mirror Of Weaknesses Of Shakespeare s Othello Essay1483 Words   |  6 PagesThe grand tragic play Othello written by Shakespeare illustrates the contradictions in human natures through the display of tragic falls of various characters such as Othello, Iago, and Roderigo. Othello, the protagonist of the play, fell in love with the daughter of a nobleman, Desdemona. However, this relationship is soon broken up because Othello believed the accusation from Iago, Othello’s subordinate, towards Desdemona for having a disloyal relationship with h er husband Othello’s lieutenant

What Effect Did The Good Neighbor Have On The Relations...

What effect did the Good Neighbor have on the relations between the United States and Latin American countries from 1933 to 1939. After decades of American imperialism in Latin American nations, Franklin Roosevelt wanted to reduce American influence and improve relations. Before this, the American government effectively controlled Latin America with a series of puppet dictatorships that supported American interests in the region. As a result, Anti American sentiment was becoming very intense and violent. The Good Neighbor policies improved inter American relations by removing troops, recognizing the sovereignty of nations, and promoting cultural interactions. Up until the implementation of the Good Neighbor policy, several Latin American†¦show more content†¦A breakdown of the 1934 treaty reveals that both parties took a part in constructing it unlike the 1903 treaty that was dominated by the United States. Cuba clearly achieves political sovereignty and the United States do es not lose its strategic ports and resources. Another article demonstrates the age of the treaty but still being respectful since it lets each nation deal with disease outbreaks in their respective territories independently of each other. At that time, trusting another nation with something like a disease outbreak was relatively uncommon demonstrating the desire by both countries to be closer allies. The removal of the troops and the rescinding of the old treaty are a key part of the Good Neighbor Policy. The Good Neighbor Policy was central to Franklin Roosevelt’s overall foreign policy during his first terms in office. This is apparent in his inaugural address to the nation stating that: â€Å"I would dedicate this Nation to the policy of the good neighbor†. (Franklin Roosevelt) Roosevelt taking a stance on foreign policy in the throes of the Great Depression is unusual, but demonstrates the commitment to diplomacy and sowing goodwill among the Latin American nation s. Additionally, there is a recognition that a healthy political relationship needs to be established so an economic relationship can flourish improving the lives of everyone. Focusing on inter American

Report Of The Australian Diary Industry †Myassignmenthelp.Com

Question: Discuss About The Report Of The Australian Diary Industry? Answer: Introduction Dairy farming has been one of the largest agricultural activities in Australia since the 1850s after the first attempt to engage in dairy farming in 1788 failed to materialize as the first batch of dairy animals, or cows disappeared. However, despite the challenging conditions the activities have grown with advancement in technology to become the major Australian Agricultural Intensive industries. It is the third largest agricultural sector characterized with more than 1.6 million dairy cows which are kept under 7500 dairy farms and have a milk production capacity of over 9000 million liters. The rapid change and increase in innovation due to advanced technology have resulted in increased competition in the dairy industry, and the Australian dairy industry has been established as the third largest dairy trader in the world behind New Zealand and the EU (Jiang Sharp2014, P. 408,). This report, therefore, will provide an overview of the Australian dairy industry and its competition wi th other international firms specializing in liquid and desiccated products as well as analyze the competitive industry environment in a bid to understand the industry competitive advantage or disadvantage. In history, Milk production has been one of Australians most important farming practices. The industry started with many players or participants ranging from 13000 to 14000 in the 1970s, but following the deregulation of the industry, the numbers decreased to below 13000 by 2001. The reduction was due to the decrease or withdrawal or government support to the industry and the consequent exposure to various market forces which have made the industry more competitive through large scale operations (Couillard and Turkina 2015, p. 1020). The Australian dairy industry well as the New Zealand dairy industry dominates the world market in milk production (MacDonald et al. 2014, p. 1452). Although their production only accounts for 4 percent of the total worlds milk production, the two industries together export nearly half of the internationally traded dairy products. The industry has a total value of over $13 billion and is estimated to have over 6400 dairy farmers producing around 9.2 bill ion liters of milk each year with a potential to grow to meet the growing international demand. The competitive industry environment The Australian dairy industry due to increased economies of scale has continued to face great competition from her main export competitor New Zealand, whose production growth has expanded significantly compared to the slow growth been experienced in the Australian Dairy Industry. This has occurred as a result of the dry conditions and the prevailing market prices for milk products internationally (Meihami et al. 2014, p. 83). For example, in the production year 2011/2012, the industry recorded the highest milk production growth of 4 percent which was followed by a decrease of 2 percent in the year 2012/2013. However, it is believed that with favorable conditions and prices the production is however expected to grow to a range of between 9.8 to 10.2 billion liters by the end of 2017. The industry is however characterized by a diverse number of players including farmers owned cooperatives, public and private companies as well as multinational firms whereby; the farmer owned cooperatives account for 35 percent of the Australian milk production, but they no longer dominate the industry. The largest of these cooperatives been Murray Goulburn which accounts for at least 33 percent of the national milk output while the other companies specialize or cover a diverse range of products and markets. Contrary to the industry' international share in dairy trade, none of the Australias dairy companies appear in the list of top 20 manufacturers regarding processed milk and turn over a situation. It has thus called for further rationalization of the larger Australian dairy processors within the Australian dairy processing landscape to compete with international giants such as Friesland Camping and Fonterra. Figure 1: Dairy production progression in Australia (Adopted from Montoya et al. 2014, p. 850) From the graphical data above, New Zealand has a much higher production as compared to the Australia dairy industry which has a more progressive production growth as compared to a declining production of the Australian industry. To make the industry more competitive, the Australian Dairy Industry believes that the government should focus on trade development by improving market access through the establishment of partnerships with trading partners such as China and other emerging Potential markets in the Middle East as well as in the South East Asia. This would not only mean that the government should remove restrictive tariffs and quotas but also invest in solving trade barriers related to technical market access. The industry also believes that the government should also invest and focus on research, development, and extension which may also be the function of the industry, as well as the service providers through collaboration and maximum utilization of available resources and funding (Van Oosterzee et al. 2014, p.310). There is also a greater need to focus on access to overseas labor since the future of the Australian dairy industry only depends on the ability of the industry to attract, train and retain the next generation of farmers, service providers, scientists as well as the processing workers. The government should also focus on on-farm capital investment as a way of increasing the industry efficiency and productive capacity. Table 1: The prevailing industry milk cost of production (Adopted from Montoya et al. 2014, p. 850) Country Milk Production (Liters) Netherlands 0.74 New South Wales 0.56 Poland 0.54 Upper Midwest 0.50 California 0.48 China 0.47 New Zealand 0.45 Victoria 0.42 Argentina 0.39 United Kingdom 0.40 Figure 2: The prevailing industry milk cost of production (Adopted from Montoya et al. 2014, p. 850) The production cost is relatively higher in Australia as compared to the cost of production in New Zealand, US, and the UK. The cost differences may, however, be driven by factors such as climate, natural resource, and labor endowment as well as competition for resources resulting from other sectors. The responsiveness of Australian farmers to price changes also affects production costs as it is driven by projected returns (Montoya et al. 2014, p. 850). If the returns are sufficient, then the volume of production of industry milk supply will also adjust to meet the manufacturers preferences. The industry faces relatively higher costs for labor and energy. For instance, the cost of labor was much higher in Australia than they were at the United Kingdom, the United States, as well as in the New Zealand. The prices for energy are also high in Australia increasing the cost of production per unit of milk production. The energy and fuel costs also affect the transportation of the milk outp ut and distribution to consumers or internationally. Such costs relating to the prices, labor cost, energy and fuel costs as well as the cost of employing of employing modern technology in the industry has greatly affected the growth of the Australian dairy industry and increase its competitive advantage in the international market. Table 2: Key facts of the dairy Australia (Adopted from Montoya et al. 2014) Key Fact Unit National Dairy Herd 1.67 million cows Average size of the herd 230 cows Milk production nationally 9 billion litres of milk Dairy workforce 45000 with a multiplier of 2.5 Figure 3: Comparison with other sectors (Adopted from Montoya et al. 2014, p. 850) Based on the data above the Australian Dairy Industry is currently trading at a lower competitive advantage compared to her main competitor the New Zealand dairy industry since its operating at higher costs which have increased its production costs and reduced the expected returns. There are higher energy and fuel costs in the industry relative to her main offshore competitors. Effect of porters five forces on the Australian Dairy Industry The Porter's five forces is a tool that is employed to analyze the level of competition within an industry. The main forces in this model which bear much effect to the dairy industry include the threat of substitute products. In this case, the Australian dairy industry has not diversified their products which have led to the firm receiving great competition from other companies such as Fonterra (Mashruwala et al. 2014, p. 880). There is also the threat of established rivals such as the New Zealand industry which has continued to be the main industry competitor as well as the dairy industry in the UK and the United States. Another major force is the threat of new entrants in the market or industry who may tap into the local market and offer stiff competition to the industry. The other Porter's two forces have affected the industry regarding prices relativity in the international market and include the bargaining power of the suppliers as well as that of the customers which may affect the cost of production as well as the expected industry returns. To enhance competition and for the Australian Dairy industry to gain competitive advantage, Porters offers some competitive strategies which when employed can improve the efficiency and productivity of the industry. In his argument, he argues that an industry relative position within the larger industry determines the level of profitability of the industry as to whether is below or above the industry average. The industry can, therefore, have a competitive advantage if it operates under low cost or through product differentiation and the most effective strategies for achieving competitive advantage are therefore cost leadership, differentiation, and focus. Under the cost leadership strategy, it would require that the Australian dairy industry should set to become the low-cost producer in its industry. This is because if a firm can achieve and sustain an overall cost leadership, it becomes the average performer in its industry as long as the industry is able to command prices at or near the industry average (Smith Pritchard 2014, p. 58). The differentiation strategy also provides that the industry should seek to become unique in a long term dimension valued by its buyers. In this way, it will limit the threats posed by new entrants into the industry as well as the challenge of substitute products. Lastly, the adoption of a focus strategy requires that the industry should choose a certain narrow competitive scope within the industry whereby cost focus seeks to provide the industry with cost advantage while differentiation focus seeks in a certain industry target segments. Such a strategy provides the industry an opportunity to specializ e in a certain production line as compared to incurring great costs in operating many production lines which do not give an equal return turnover. Analyzing the competitive advantage or disadvantage of the Australian Dairy Industry Based on the data provided above in production cost of the industry, it is notable that the Australian dairy industry has a competitive disadvantage over the New Zealand dairy industry. The New Zealand industry is susceptible to price volatility due to cost leadership. The Australian Industry is operating relatively at a higher cost of production for their products as compared to other competitors such as the New Zealand industry or the United Kingdom dairy industry which puts the industry at a competitive disadvantage. The labor costs are also relatively higher increasing the cost of production of the industry as compared to those of her competitors. Lastly, the energy and fuel costs are also higher increasing the costs of production as well as the transportation costs for every unit of milk products exported (Hunt et al. 2014, p. 132). Such increases in costs of production as compared to the low costs from their competitors has provided the competitors to dominate the market due to cost leadership and therefore controlled a greater market share and have the ability to attract and retain new customers. The high cost of production decreases the competitive advantage of the industry and increases the competitive disadvantage of the industry as well. The Australian dairy industry has therefore to apply Porter's competitive strategies of cost leadership, differentiation as well as the focus strategy to have a competitive advantage over her competitors (Hanslow et al. 2013, p. 65). Conclusion Diversification of products will only increase the operating costs and reduce the expected returns however if the industry has a competitive advantage it becomes easier for the company to diversify their activities or products as a growth strategy. Such strategies will ensure that the industry will focus on certain market segments where it has a comparative advantage over her competitors which will then increase competition in the market. It can also seek to reduce the huge operational cost by using more of capital intensive technology to reduce the costs of labor which is too high in production. The application of the most effective strategy will ensure that the industry gains a competitive advantage over her main competitors the New Zealand dairy industry. List of References Banker, R, Mashruwala, R. Tripathy, A, 2014, Does a differentiation strategy lead to more sustainable financial performance than a cost leadership strategy?.Management Decision, 52(5), pp.872-896. Brenes, E., Montoya, D. Ciravegna, L, 2014, Differentiation strategies in emerging markets: The case of Latin American agribusinesses. Journal of Business Research, 67(5), pp.847-855. Couillard, C. Turkina, E., 2015, Trade liberalisation: the effects of free trade agreements on the competitiveness of the dairy sector. The World Economy, 38(6), pp.1015-1033. Hanslow, K, Gunasekera, D, Cullen, B. Newth, D, 2014, Economic impacts of climate change on the Australian dairy sector. Australian Journal of Agricultural and Resource Economics, 58(1), pp.60-77. Hunt, W, Birch, C, Vanclay, F Coutts, J, 2014, Recommendations arising from an analysis of changes to the Australian agricultural research, development and extension system. Food Policy, 44, pp.129-141. Jiang, N. Sharp, B., 2014, Cost Efficiency of Dairy Farming in New Zealand: a stochastic frontier analysis. Agricultural and Resource Economics Review, 43(3), pp.406-418. Kimura, S. Sauer, J., 2015.Dynamics of dairy farm productivity growth. MacDonald, D, Bark, R Coggan, A, 2014, Is ecosystem service research used by decision-makers? A case study of the Murray-Darling Basin, Australia. Landscape ecology, 29(8), pp.1447-1460. Meihami, B, Hussein M 2012, ."Knowledge Management a way to gain a competitive advantage in firms (evidence of manufacturing companies)." International Letters of Social and Humanistic Sciences 3 (2014): 80-91. Smith, E, Pritchard, B, 2014, Australian agricultural policy. Rural and regional futures, p.58. Van Oosterzee, P, Dale, A. Preece, N.D, 2014, Integrating agriculture and climate change mitigation at landscape scale: Implications from an Australian case study. Global environmental change, 29, pp. 306-317.

Organizational Strategy Project Selection †Myassignmenthelp.Com

Question: Discuss About The Organizational Strategy And Project Selection? Answer: Introducation Project Management is a discipline that includes the guidelines and activities for the successful initiation, planning, execution, control and closure of the project to allow it to achieve its goals and objectives. It has emerged as a discipline in the recent years and has become a mandate for the projects that are carried out in the business organizations in the current times (Guerin, 2012). Project Management does not only confine to the management of the project team members and providing them with the guidelines to proceed with the project related activities. It, however, includes a number of sub-activities and processes such as scope management, risk management, time management, budget management, human resource management, change management, configuration management etc. Communication activities along with the establishment of communication strategy are also one of the important tasks that come under Project Management. The need and significance of Project Management has immensely increased in the last few years. The primary reason behind the same is the expansion of the business organizations in terms of their business activities, customer base, line of businesses and the number of projects that they deal in. Earlier, the business units were confined to a single line of business dealing with similar projects that did not have major variations. However, in the current time, every project that is undertaken by a business unit has its own success criteria, project scope and objectives along with the nature of business (Longman, 2004). Because of these reasons, it has become required to have a dedicated discipline and a methodology in place to manage all the components of a project. Technological advancements are also one of reasons behind the requirement of Project Management in business. Apart from the human resources, there are various automated tools and applications that are used during the timeline of the project. These automated tools are necessary to be tactfully managed which is made possible through the implementation of a Project Management methodology. A project has a lot of elements, resources and activities involved which are required to be collaborated with each other. Due to the involvement of such varied entities, there are scenarios of disputes and conflicts that usually arise during the life cycle of a project. Long-term existence of such issues may have adverse impact on the project progress and project success. Project Management has a role to play in this regard as well. It provides the Project Manager along with the other top-level management resources to resolve the project disputes and conflicts and take necessary steps of action (Verma, 2008). There may also be several risks and threats that may emerge during the project life cycle. These risks may fall in different categories such as operational risks, technical risks, managerial risks, security risks and likewise. Project Management methodologies provide a mechanism to identify these risks and develop strategies for the treatment of the same (Silvius and Schipper, 2 014). Project and system documentation is one of the areas that are often paid less attention. However, in the modern day business organizations, it has become necessary to keep a track of all the projects that are executed. Also, the project client also demands these project documents on a regular basis. Project Management methodologies provide different mechanisms that may be used to develop the required project and system documents. Customer satisfaction is the prime goal of every project that is associated with any of the business organizations. Project Management allows the project phases to be executed smoothly in order to meet the deadlines and also ensures continuous delivery (Hornstein, 2014). As a result, the level of customer satisfaction rises and the reputation of the business organization also improve in the market. In the current times, every business organization aspires to gain a competitive edge in the market. It has become necessary to offer certain unique services and solutions to the customers. Also, the qualities such as reliability, performance, availability, supportability, maintainability and scalability have also become equally important. All of these requirements are fulfilled with the aid of the application of an accurate project management methodology. Various methodologies such as Project Management Body of Knowledge (PMBOK), Projects in Controlled Environment (PRINCE2), agile methodology for project management etc. have been developed to allow the business units to manage their respective projects efficiently (Newton, 2015). References Guerin, D. (2012). Project Management in the Construction Industry. [online] Available at: https://projectmgmt.brandeis.edu/downloads/BRU_MSMPP_WP_Mar2012_Construction_Industry.pdf [Accessed 3 Aug. 2017]. Hornstein, H. (2014). The integration of project management and organizational change management is now a necessity. [online] Available at: https://fenix.tecnico.ulisboa.pt/downloadFile/845043405428940/13%20The%20integration%20of%20project%20management%20and%20organizational%20change.pdf [Accessed 3 Aug. 2017]. Longman, A. (2004). Project management: key tool for implementing strategy. [online] Available at: https://pdfs.semanticscholar.org/432e/2e5a6fdcdea38f175c9400b5d8e3da0d0056.pdf [Accessed 3 Aug. 2017]. Newton, P. (2015). Principles of Project Management. [online] Available at: https://www.free-management-ebooks.com/dldebk-pdf/fme-project-principles.pdf [Accessed 3 Aug. 2017]. Silvius, A. and Schipper, R. (2014). Sustainability in Project Management Competencies: Analyzing the Competence Gap of Project Managers. [online] Available at: https://file.scirp.org/pdf/JHRSS_2014060310032620.pdf [Accessed 3 Aug. 2017]. Verma, V. (2008). Conflict Management. [online] Available at: https://www.iei.liu.se/pie/teio12/allmanna_filer/1.171778/conflManagementVerma.pdf [Accessed 3 Aug. 2017]

TOMS Shoes Marketing Project

Introduction TOMS Shoes was founded on a philanthropic basis, after Blake Mycoskie (the founder) visited Argentina in 2006. Blake was moved by the level of poverty that he witnessed in the villages in Argentina (â€Å"TOMS.TOMS company overview† par. 1). He could not imagine that villagers could not afford a pair of shoes, when he saw children walking bear footed.Advertising We will write a custom report sample on TOMS Shoes Marketing Project specifically for you for only $16.05 $11/page Learn More He went back to the United States and embarked on a mission of providing shoes to the poor Argentines who could not afford them. This report provides an analysis of the TOMS Shoes marketing project and how its marketing is unique from the competitors. TOMS Shoes Marketing Project The uniqueness of the TOMS Shoes marketing projects is its philanthropic component, as opposed to other cause-related marketing. This project stems out corporate social respons ibility simple business plan ‘One-for-one’. This marketing concept is based on the premise that for every pair of shoe that is sold, one pair is given out to a needy child. The company manages to increase sales and distribution network of shoes worldwide, through this strategy. According to Terence (120), product differentiation is an important strategy to increase volume and market penetration. The TOMS Shoes Company successfully achieves this through production of shoes using a simplistic combination of canvas with shoe-soles that are comfortable, and that accord a casual look. This makes the shoes stand out from the popular ked styling shoes (â€Å"TOMS.TOMS company overview† par. 6). TOMS Shoes collaboration with recognizable and leading brands in the United States enables it to achieve voluminous sales in its target markets. TOMS Shoes worked with Ralph in producing a co-branded Rugby shoe. This collaboration still maintained the One-for-one’ business strategy. In addition, the TOMS Shoes Company has worked with companies such as Lauren and Element Skateboard in promotions of one-for-one campaigns, thus increasing its sales volume. The marketing structure of the TOMS Shoes Company is not dependent on the traditional approaches of marketing such as advertising and billboards. Instead, the company heavily relies on promotional campaigns in marketing its products. The company consistently asks its customers to take their photos, while putting on the shoes from the Toms Shoes Company, and share them with friends and relatives using the social media websites. This move enables the company to create awareness of its brands and social cause to a wider audience. TOMS Shoes also relies on word-of-mouth in supporting its marketing efforts. Word-of-mouth turns out to be more effective in creating its brands awareness, and making customers believe in the company (Terence 59).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Through the word-of-mouth campaigns, customers usually get excited and eager to participate in events that contribute to increased sales. The customers of the TOMS Shoes Company promote its brand by discussing it with their friends. Finally, the company’s participation in public awareness of the impacts of putting on shoes is a powerful marketing tool for the company. Through these campaigns, it markets its brands efficiently. Conclusion The philanthropic approach to marketing by TOMS Shoes enables it to distinguish its marketing project from its competitors. Its’ contribution towards a social cause is a driving force in its marketing strategy. In addition, the company does not market its products through mainstream marketing platforms. It instead uses social media marketing, as well as word-of-mouth to market its product and create brands. Works Cited Terence A. Shimp. Advertising, Promotion , and Other Aspects of Integrated Marketing Communications, 7th Edition, Thomson/South-Western Publishing, 2007. Print. TOMS.TOMS company overview. 2013. Web. This report on TOMS Shoes Marketing Project was written and submitted by user Silas Nolan to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.