Relationship Marketing Term Paper Example | Topics and Well Written Essays - 1000 words

Relationship Marketing - Term Paper Example The term paper "Relationship Marketing" talks about the strategies to develop strong associations with customers through providing information which matches their requirements and desires. In the business viewpoint, relationship marketing is concerned with appealing, developing and retaining customers’ relations. Relationship marketing is based on developing a mutually advantageous exchange between industry associates. The growth of relationship marketing was accelerated by the literature of management advisors. The present concept of relationship marketing drifted from ‘organizational behavior’ and ‘industrial marketing’ where reliance among organizations has been the basis for a successful business to business coalitions. According to Iacobucci and Hibbard, the relationship in commerce can be of three kinds, which are: â€Å"Business Marketing Relationships† (BMR), â€Å"Interpersonal Commercial Relationships† (ICR), and â€Å"Business to Customer Relationships† (B-to-C). In BMR the business associations are characterized by long-standing, close and deep connections between fairly symmetric associates. BMR requires assurance, faith, and reliance in understanding business relations. ICR is characterized by the relationships between service organizations and end users. ICR can occur between two relatively balanced associates and it is long-term in nature. The consequences of effective ICR include increased satisfaction and productivity. Finally, B-to-C is demarcated by technology oriented relations among business and individual consumers.

Cowboys & Indians Research Paper Example | Topics and Well Written Essays - 250 words

Cowboys & Indians - Research Paper Example A closer evaluation and research on Native Americans would divulge that just like any other ethnic race, American Indians belong to different tribes and still exist in vast areas of the country. Further, the noted privileges were reported to have been products of treaties â€Å"that tribes signed with the federal government were provisions that the government would provide education and health care to the tribes in exchange for the millions of acres of tribal lands† (Fleming, 2006, p. 215). These misconceptions apparently became so prevalent because people have tendencies to oversimplify, to add personal interpretations to facts, or to apply some personal observations on limited individuals to the whole group, in general. As disclosed by Fleming (2006), â€Å"they can be a product of oversimplification, exaggeration, or generalization† (p. 216). When not immediately corrected or validated, these myths and stereotypes are spread throughout time like wildfire and become part of a culture’s misunderstood perceptions. Fleming, W. (2006, November). Myths and Stereotypes About Native Americans. Retrieved April 24, 2012, from jcu.edu: