TOMS Shoes Marketing Project

Introduction TOMS Shoes was founded on a philanthropic basis, after Blake Mycoskie (the founder) visited Argentina in 2006. Blake was moved by the level of poverty that he witnessed in the villages in Argentina (â€Å"TOMS.TOMS company overview† par. 1). He could not imagine that villagers could not afford a pair of shoes, when he saw children walking bear footed.Advertising We will write a custom report sample on TOMS Shoes Marketing Project specifically for you for only $16.05 $11/page Learn More He went back to the United States and embarked on a mission of providing shoes to the poor Argentines who could not afford them. This report provides an analysis of the TOMS Shoes marketing project and how its marketing is unique from the competitors. TOMS Shoes Marketing Project The uniqueness of the TOMS Shoes marketing projects is its philanthropic component, as opposed to other cause-related marketing. This project stems out corporate social respons ibility simple business plan ‘One-for-one’. This marketing concept is based on the premise that for every pair of shoe that is sold, one pair is given out to a needy child. The company manages to increase sales and distribution network of shoes worldwide, through this strategy. According to Terence (120), product differentiation is an important strategy to increase volume and market penetration. The TOMS Shoes Company successfully achieves this through production of shoes using a simplistic combination of canvas with shoe-soles that are comfortable, and that accord a casual look. This makes the shoes stand out from the popular ked styling shoes (â€Å"TOMS.TOMS company overview† par. 6). TOMS Shoes collaboration with recognizable and leading brands in the United States enables it to achieve voluminous sales in its target markets. TOMS Shoes worked with Ralph in producing a co-branded Rugby shoe. This collaboration still maintained the One-for-one’ business strategy. In addition, the TOMS Shoes Company has worked with companies such as Lauren and Element Skateboard in promotions of one-for-one campaigns, thus increasing its sales volume. The marketing structure of the TOMS Shoes Company is not dependent on the traditional approaches of marketing such as advertising and billboards. Instead, the company heavily relies on promotional campaigns in marketing its products. The company consistently asks its customers to take their photos, while putting on the shoes from the Toms Shoes Company, and share them with friends and relatives using the social media websites. This move enables the company to create awareness of its brands and social cause to a wider audience. TOMS Shoes also relies on word-of-mouth in supporting its marketing efforts. Word-of-mouth turns out to be more effective in creating its brands awareness, and making customers believe in the company (Terence 59).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Through the word-of-mouth campaigns, customers usually get excited and eager to participate in events that contribute to increased sales. The customers of the TOMS Shoes Company promote its brand by discussing it with their friends. Finally, the company’s participation in public awareness of the impacts of putting on shoes is a powerful marketing tool for the company. Through these campaigns, it markets its brands efficiently. Conclusion The philanthropic approach to marketing by TOMS Shoes enables it to distinguish its marketing project from its competitors. Its’ contribution towards a social cause is a driving force in its marketing strategy. In addition, the company does not market its products through mainstream marketing platforms. It instead uses social media marketing, as well as word-of-mouth to market its product and create brands. Works Cited Terence A. Shimp. Advertising, Promotion , and Other Aspects of Integrated Marketing Communications, 7th Edition, Thomson/South-Western Publishing, 2007. Print. TOMS.TOMS company overview. 2013. Web. This report on TOMS Shoes Marketing Project was written and submitted by user Silas Nolan to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Samuels imaginative use of dramatic techniques and stagecraft Essays

Samuels imaginative use of dramatic techniques and stagecraft Essays Samuels imaginative use of dramatic techniques and stagecraft Paper Samuels imaginative use of dramatic techniques and stagecraft Paper we, as spectators know the answer and reason as to why Helga is acting this way towards her child. Shortly after the relationship between Eva and Helga is portrayed, a cross-cut with the parallel story of Faith and Evelyn is then revealed. During the play Samuels creates a dual time frame and flicks the story between two time periods, through the introduction of more modern, recently invented props such as televisions and the stage directions instructing that only Evelyn acknowledges Eva and Helga, yet she ignores them due to her repression of past memories, Samuels suggests the juxtaposition to the audience. She does this to show the deep similarities between the two relationships, the situation with Faith and Evelyn seems to echo the past of Eva and Helga, to give a more dramatic impact of the interaction between the characters. Furthermore, another reason as to why Samuels makes use of this technique is again linked to her method of dramatic irony and placing the audience in an all-knowing position as the happenings of Eva and the things she experiences give us insight as what Evelyn is thinking and shown her secret past and memories, a gift the rest of the characters are not granted. Evelyns character shows powerful connections with Helgas disposition, both mothers are reserved and show little emotion. Although as the play progresses Helga becomes more vulnerable to her love towards her daughter and loses her control and self restriction, a defining moment in the play is shown when Eva gets on the Kindertransport train ready to depart to England and through her dialogue and subtle description of her parents actions at the time, for instance Youre knocking too hard, your knuckles are going red. The audience is made aware that both mother and father have gone from calm, controlled personas, to hysterical, distressed and desperate at the concept of losing their daughter, perhaps forever. Simultaneously, whilst Helga does not abandon her emotional repression until the very last minute when Eva leaves, Evelyn in turn stays restricted throughout the play until towards the end of the play as she finally confronts her past and instinctively battles with her former self a nd fears. A slight amount of her emotional repression has been chipped away and the audience may have sympathy for Helga during the scene as she has been stripped away of her whitewash and endured the very thing shes always feared the most, reminiscing her painful memories. As she earlier remarked, Evelyn has now been pricked into exposing her weaknesses and the audience is left to wonder whether or not she will recover from these emotional scars at the end of the play or will she bleed forever. Both daughters within the play, Eva and Faith long for their mothers to show love and sentiment. Neither children truly wish to leave their childhood homes and leave as many possible opportunities for their mothers to abandon all responsibility and efficiency, and want their daughters to stay with them. Much of Evelyns characteristics can be revealed through Samuels use of props within stage directions. Throughout almost the entire play, Evelyn continuously polishes glasses, if not cleaning other thing s. Whenever faced with strong subjects with any relations to her past or emotions, she begins to polish a glass, for instance, as Faith becomes indecisive as to move out of the family home and clearly hints for her mother to ask her to stay, Evelyn disregards and ignores what she has to say, Evelyn concentrates on polishing and replacing glasses. This can be seen as a symbol Samuels employs to show the basic survival methods of Evelyn, that her obsession with cleaning is a way of controlling her emotions and direct her energy into something else. Evelyn appears to unconsciously often compare her own personality with connotations of a glass, such as A chipped glass is ruined forever Here Samuels is suggesting that this new, reformed, diverse identity Evelyn has created for herself is delicate, and implies that it will be destroyed to be remained with her younger self, Eva. This is a terrible thing in the eyes of Evelyn, as her re-invented identity is a form of protection, a barrier against her emotional pains.

Relationship Marketing Term Paper Example | Topics and Well Written Essays - 1000 words

Relationship Marketing - Term Paper Example The term paper "Relationship Marketing" talks about the strategies to develop strong associations with customers through providing information which matches their requirements and desires. In the business viewpoint, relationship marketing is concerned with appealing, developing and retaining customers’ relations. Relationship marketing is based on developing a mutually advantageous exchange between industry associates. The growth of relationship marketing was accelerated by the literature of management advisors. The present concept of relationship marketing drifted from ‘organizational behavior’ and ‘industrial marketing’ where reliance among organizations has been the basis for a successful business to business coalitions. According to Iacobucci and Hibbard, the relationship in commerce can be of three kinds, which are: â€Å"Business Marketing Relationships† (BMR), â€Å"Interpersonal Commercial Relationships† (ICR), and â€Å"Business to Customer Relationships† (B-to-C). In BMR the business associations are characterized by long-standing, close and deep connections between fairly symmetric associates. BMR requires assurance, faith, and reliance in understanding business relations. ICR is characterized by the relationships between service organizations and end users. ICR can occur between two relatively balanced associates and it is long-term in nature. The consequences of effective ICR include increased satisfaction and productivity. Finally, B-to-C is demarcated by technology oriented relations among business and individual consumers.

Cowboys & Indians Research Paper Example | Topics and Well Written Essays - 250 words

Cowboys & Indians - Research Paper Example A closer evaluation and research on Native Americans would divulge that just like any other ethnic race, American Indians belong to different tribes and still exist in vast areas of the country. Further, the noted privileges were reported to have been products of treaties â€Å"that tribes signed with the federal government were provisions that the government would provide education and health care to the tribes in exchange for the millions of acres of tribal lands† (Fleming, 2006, p. 215). These misconceptions apparently became so prevalent because people have tendencies to oversimplify, to add personal interpretations to facts, or to apply some personal observations on limited individuals to the whole group, in general. As disclosed by Fleming (2006), â€Å"they can be a product of oversimplification, exaggeration, or generalization† (p. 216). When not immediately corrected or validated, these myths and stereotypes are spread throughout time like wildfire and become part of a culture’s misunderstood perceptions. Fleming, W. (2006, November). Myths and Stereotypes About Native Americans. Retrieved April 24, 2012, from jcu.edu:

Faculty Attendance System Using Automatic Image Processing Essay Example for Free

Faculty Attendance System Using Automatic Image Processing Essay As technology grows fast, certain advancements are being developed nowadays and life is getting even better to live with. It makes every task as easy as possible and nothing seems too tiring if human tasks are aided with technology. It can be applied in any aspects of life. Computer technology would be the first on the list that provides great potential for improving effectiveness and efficiency of the information system. The use of computer has not become a major tool to simplify job and task. There is no doubt that computer technology has had a great impact on society and also brought many technical developments with it. It has brought many changes to the way we live as individual as well as members of societies and organizations. It has had major effects and changes on the economy, health, education, industry, agriculture and many other fields. The ability of computers in gathering, processing, presenting and sending large amount of information has had major changes in the way large organizations as well individuals organize their lives. Computers are at work, in schools and many other places. The human face plays an important role in our social interaction, conveying people’s identity. Using human face as a key to security, the biometrics face recognition technology has received significant attention in the past several years due to its potential for a wide variety of applications in both law enforcement and non-law enforcement. As compared with other biometrics systems using fingerprint/palm print and iris, face recognition has distinct advantages because of its non-contact process. Face images can be captured from a distance without touching the person being identified, and the identification does not require interacting with the person. In recent years, face recognition has attracted much attention and its research has rapidly expanded by not only engineers but also neuroscientists, since it has many potential applications in computer vision communication and automatic access control system. Especially, face detection is an important part of face recognition as the first step of automatic face recognition. However, face detection is not straightforward because it has lots of variations of image appearance, such as pose variation (front, non-front), cclusion, image orientation, illuminating condition and facial expression. With the continuous development and progress of science and technology, facial biometric recognition technology has become more sophisticated and perfect. As the worlds most cutting-edge biometric technology and image processing technology, facial biometric recognition technology will play a unique and irreplaceable role in todays public security prevent, arrest fugitives, network security, financial security and many other areas. It is a milestone of development and progress of human society science and technology. It will be widely used in public security, aviation, ports, customs, banks, large enterprises, large-scale conferences, high-end clubs, important streets, docks and other places of security. It will bring revolutionary changes for safety defend and prevention of the current complicated domestic security situation. Face recognition serves the crime deterrent purpose because face images that have been recorded and archived can later help identify a person. Many citizens express concern that their privacy is being compromised by the use of surveillance technologies by corporations and the state. Some fear that it could lead to a total surveillance society, with the government and other authorities having the ability to know the whereabouts and activities of all citizens around the clock. This knowledge has, is and could continue to be deployed to prevent the lawful exercise of rights of citizens to criticize those in office, specific government policies or corporate practices. Many centralized power structures with such surveillance capabilities have abused their privileged access to maintain control of the political and economic apparatus and curtail populist reforms. Facial recognition can be used not just to identify an individual, but also to unearth other personal data associated with an individual – such as other photos featuring the individual, blog posts, social networking profiles, Internet behavior, travel patterns, etc. – all through facial features alone. Moreover, individuals have limited ability to avoid or thwart facial recognition tracking unless they hide their faces. This fundamentally changes the dynamic of day-to-day privacy by enabling any marketer, government agency, or random stranger to secretly collect the identities and associated personal information of any individual captured by the facial recognition system. Purpose and Description Nowadays, industry is experiencing many technological advancement and changes in methods of learning. With the rise of globalization, it is becoming essential to find an easier and more effective system to help an organization or company. In spite of this matter, there are still business establishments and schools that use the old-fashioned way. In a certain way, one thing that is still in manual process is the recording of attendance. Face detection is a computer technology that determines the locations and sizes of human faces in arbitrary (digital) images. It detects facial features and ignores anything else, such as buildings, trees and bodies. Dealing with this matter, the proponents thought of an easy way to do the checking of attendance. This study entitled is intended to develop an attendance monitoring system to be used inside the school vicinity of Batangas State University JPLPC Campus for better management of employees. We come up with a computerized attendance-monitoring system using image processing. It serves as a timed log-in/ log-out system that is set up as a computerized database. This system maintains a daily record of a facultys arrival and departure time from work. Aside from the records of time and date, our system features the name, position and the assigned number of each staff. So it also serves as an identification profile system. The system also protects the employees by providing the exact number of hours they worked, making it much more difficult for employers to cheat them out of their wages. This thesis features all important facts about our system as well as its importance.

Evolution of Management Essay -- essays research papers

Over the past hundred years management has continuously been evolving. There have been a wide range of approaches in how to deal with management or better yet how to improve management functions in our ever changing environment. From as early as 1100 B.C managers have been struggling with the same issues and problems that manager’s face today. Modern managers use many of the practices, principles, and techniques developed from earlier concepts and experiences. The evolution of management though the decades can be divided into two major sections. One of the sections is the classical approach. Under the classical approach efficiency and productivity became a critical concern of the managers at the turn of the 20th century. One of the approaches from the classical time period were systematic management which placed more emphasis on internal operations because managers were concerned with meeting the growth in demand brought on by the Industrial revolution. As a result managers became more concerned with physical things than towards the people therefore systematic management failed to lead to production efficiency. This became apparent to an engineer named Frederick Taylor who was the father of Scientific Management. Scientific Management was identified by four principles for which management should develop the best way to do a job, determine the optimum work pace, train people to do the job properly, and reward successful performance by using an incentive pay system. Scientifi...

New horizons in standardized work techniques for manufacturing and business process improvement Essay

This document analysis different business improvements techniques stating the benefits and limitations of the improvement techniques and going further to reviewing and reflect on the social, commercial and economical factors that affect these business improvement techniques. Investigation on the engineering and manufacturing processes and systems by explaining in details one type of the system known as the lean or Sigma manufacturing system in depth is critically evaluated based on benefits to business: productivity, quality and cost. In today’s very competitive market environment, there is a dire need for enterprises to ensure continual improvement in all their operations. Manufacturing companies always continue to face increasing pressure to improve the quality of their products, to increase productivity and to reduce costs with the available scarce resources. Service firms need to reduce their response time so as to eliminate errors and ensure customer satisfaction. Deployment of suitable techniques to ensure continued improvement thus proves to be a necessity. Through these techniques process capability need to be enhanced which will do away with any kind of defects? Mechanical Engineering is a field of engineering that deals with the application of engineering principles, physics and material science to analysis, designing , in manufacturing and in mechanical systems. Manufacturing Engineering on the other hand is still field of engineering that deals with various manufacturing processes and practices, research and development of the manufacturing systems, machines, equipment and tools and outline of the manufacturing processes being a core part and parcel of this field. BITs (Business Improvement Techniques)                  Business improvement techniques or process improvements also known as business process reengineering entails improving the quality, productivity and the response time of a business process by doing away with activities that add no value and also doing away with unnecessary business costs. An improvement technique(s) thus brings about overall effectiveness in the business operations and processes through optimization of the organization`s underlying processes and activities so as to achieve more and more efficient results. Business Improvement Techniques are very important and beneficial for the different types and sizes of companies in each and every sector so as to remain competitive and relevant in today’s challenging business environment. Implementation of Business Improvement Techniques usually requires a dynamic culture change throughout the whole organization. The organizations that have been in a position to successfully implement a philosophy of continuous improvement over the time have had benefits of reduced costs of operations reduced inventory costs, increased sales and profitability, improved team work and better customer service level and thus leading to customer satisfaction. These Business Improvement Techniques can apply to the organization as a whole in any particular sector of the economy starting from service providers, to government departments to the health care sector then to construction, agriculture and also from manufacturing. The techniques are also very pivotal in the development of a vision, goals, objectives and a strategy towards yielding extraordinary gains in the business. Through these Techniques proper mapping and identification of key processes is done and the information is systems are designed to ensure that information flows within the whole organization in the right order and manner. Another benefit of these techniques is that through them defective points are noted or identified and areas or points of â€Å"waste† are also identified. Recommendations in terms of ways and methods of introducing business those which will eliminate waste and provide bottom line benefits to the business are formulated. Despite the fact that Business Improvement Techniques have numerous bottom line benefits the techniques still have some limitations. The process of Business Improvement Technique is quite engaging and tiresome it surely requires diligence, dedication and concentrated efforts for it to bear fruits or yield the expected results. The process is also usually costly to implement despite having very many benefits it requires resources in terms of skilled and experienced manpower, hiring of experts and also machinery, tools and equipments especially for a manufacturing organization so as to effect the recommended changes. Thorough and detailed analysis of any available information and gathering of data may in a way strain the organization. In-depth training of workers and staff, regular monitoring and evaluation thorough planning, scheduling and organizing are also highly inevitable if the improvement technique is to succeed. It also takes time for the benefits of implementing the improvement technique to be realized at times even years after the start of the implementation process. Resistance to changes by some people in the organization is also an expected limitation in an endeavor to improve the business, some factions in the organization may feel threatened and insecure with the changes brought about by the techniques in terms of changes to processes and systems in the organization. At times workers and even some customers tend to oppose changes to the existing processes and systems. Difficulties can also be experienced before the new established or streamlined processes and systems can become ful ly operational and functional. The Sigma Six                  Sigma Six is a powerful management philosophy business improvement technique developed by Motorola that champions setting of very high objectives, collection of data and its analysis to give out results to a really high degree so as to reduce defects in the products and services offered by the organization. The word â€Å"Sigma† originates from a Greek letter sigma which is usually used to denote variation from a certain set standard. The Six Sigma philosophy is based on the fact that if you take consideration of the many number of defects through measuring there is in a process then it becomes easier to figure out how to eliminate the defects systematically and get near to perfection as much as possible. For Six sigma to be achieved by any organization or company it cannot be producing more than 3.4 defects per one million opportunities in which case an opportunity is taken to mean a chance for nonconformance. Sigma Six has six processes namely Six Sigma DMAIC and Six Sigma DMADV, each term deduced from the major steps in the process. Six Sigma DMAIC is a process that deals with defining, measuring, analyzing, improving, and controlling of existing processes that fall below the Six Sigma standard or specification. Six Sigma DMADV deals with defining, measuring and analyzing designs and also verification of new processes and even products that are striving to achieve the Six Sigma quality. All Six Sigma processes are implemented by Six Sigma Green Belts or Six Sigma Black Belts, which are then overseen by a Six Sigma Master Black Belts. Six Sigma proponents argue that it has mega benefits to the company. These benefits include an up to 50% process cost decrease, cycle-time improvement, a less waste of materials and company`s resources, a better understanding of customer needs and requirements, multiplied customer satisfaction, and also more reliable products and services that can be trusted . Six Sigma can be a really costly improvement technique to implement and can even take several years before the company begins to see its benefits or bottom-line results. Some of the Companies that have practiced and still practice Six Sigma are, General Electric, Texas Instruments, Scientific-Atlanta, Allied Signal and many others. Cases showing application of Six Sigma Technique in the Industry                  The samples below shows some Six Sigma projects evidencing the improvements and changes to processes and systems that were ongoing some of which were very problematic and people would wonder whether those problems could have actually been saved at all at all. It is the Six Sigma technique or approach that leads to these companies identifying their problems and thus be in a position to seek solutions to them many of these projects that were tackled by Six Sigma teams would not have been tackled or addressed at all. Some of these sample cases are: Sample Case 1: CANCEL THAT NEW PLANT                  The case involved a highly successful new pain-killer drug, a pharmaceutical company launched plans to set up a $200 million production facility so as to double its capacity. As the effort of setting it up were starting some people from the company who were new participants in the company’s Six Sigma effort resolved to investigate some of the short-term steps that can boost production in the existing plant. As they collected data, the group or participants first realized that it was only about 40 percent of the drug that was being packaged was usable or could be used. Looking further, they discovered that the sealing method that was being used for the drug vials was very inconsistent that some of them would not be completely closed, while at the same time others were too long to fit in the box. The team thus used a number of testing and refining of the Sealing process by use of different design experiments methods and finally determined the very best combination of inputs or factors that is the time, temperature, distance and so on that could be used to ensure a good seal. Effecting these changes and an addition of few $50 parts to regulate and change the sealing equipment was done and there was no need of establishing the new plant. Sample Case 2: REPAIRING REPAIRS                  A major organization dealing with appliances repair realized the need to improve its capacity to return items to the customers in accordance to when the goods were promised to be returned. Many are the times that repairs were late and the customers became disappointed when they would call in or drop by the organization premises to pick up their appliances or computer. A multi-level DMAIC team decided to narrow their scope to two repair locations and to diligently and carefully analyze all the causes leading to late repairs. The first discovery is that the time taken to repair one product was only part of the problem and that the time taken to ship appliances back and forth from repair shop to the customer site also was the main and big contributor to delays or missed dates. Based on the findings together with the cost/benefit analysis the team in assistance with other colleagues engaged in the two pilot facilities or projects implemented a few changes so as to streamline the process and increase the number of appliances being returned to customers when promised. Lean Sigma on Manufacturing Systems and its Importance in the Production system                  The value of Lean Manufacturing System is best comprehended when at the particular time that its impact of change on economics is properly understood. This manufacturing engineering philosophy is based on designing a manufacturing process or system that very well blends together the essentials of minimizing cost and maximizing profit. The main fundamentals with these systems are Labor, Materials and Machines or Equipment referred to as 3Ms of manufacturing. A very well balanced 3M results in: Maximum utilization of both skilled and unskilled labor; optimal use of the plant size; Smooth traffic movement of materials, labor and automotives. It can also lead to minimum grand total manufacturing costs of the products being produced; Reduce investment; reducing labor requirement and utilization of more productive equipment. Disposition of less productive or unproductive equipments; Flexibility to keeping in pace with market and customer changes and also Increa se Return on Net Asset are other results of use the 3M fundamentals. Three steps involved in the accomplishment of the ultimate manufacturing engineering lean philosophy namely: The first step is to design a simple manufacturing system; one commences the process of system design as simple as possible with just a low volume through the system. The second step is the realization that there is always a room for improvements and thus refining the first step as much as possible. The third step is to continuously work on and improve the lean manufacturing system design concept with addition of the appropriate insertion of and balance of automations, conveyors and in necessary cases the buffer stocks. Additional concepts can be generated that could lead to satisfaction of product and the technical marketing requirements of the products. Through a thorough re-examination of intra- and inter- technologies, through past production process errors and the lessons learned. The competitive analysis of techno-communication may be applicable and finally selection of the proper manufacturing system concepts to be adopted for further considerations or developments should be based upon a thorough analysis performed or done in accordance with the established selection criteria. Consideration of two manufacturing systems that when they are combined give rise to Lean Manufacturing system that is the Flow Manufacturing System and Agile Manufacturing System. Designing a Simple Manufacturing System through flow manufacturing is a time-based process that joins together a smooth production system without any disruption. Rapidly and smoothly flowing materials from raw materials to finished goods through systematic balancing of the laborers or operators, the machine and equipment to customer demands or requirements. The objective of Flow Manufacturing is to provide the ultimate response and also produce the customer requirement, benefits of this goal being to decrease the Total Product Cycle Time, increased productivity and also increased the per capital equipment utilization. In this system of Flow Manufacturing, the performance and output is measured by the Total Product Cycle Time also referred to as the Critical Path. Total Product Cycle Time is the longest lead time path right away from raw materials to finished goods it is the quickest possible response to a customer order with finished products. Lead Time consideration and analysis is derived from the Critical Path which helps us to outline opportunities so as to reduce or eliminate Non-Value-Adding activities and in the process shortening the Total Cycle Product Time. When reducing the variations in the rate of flow in the manufacturing system, the lead time will be reduced. These variations can be reduced through random downtimes, higher uptime, through quick changeover, lower downtime and also through improved quality through error proofs, self checks, and equipment product centered cellular layouts. Agile Manufacturing is quite a profitable manufacturing system that is closely inter-twined to the concept of Flow Manufacturing. It goes further and builds on the Flow Manufacturing concept to further reduce the lead time, optimize asset utilization or use and build to customer demand by focusing on being able to aptly respond to customer requests and demands. It has an assumption that the customer requirement or specifications and volumes which is based on continuous changes. Program lead time is the form of measurement of Agile Manufacturing performance. The main goal is to have a system that has a smooth flow of material while at the same time maximizing the value added activities of the operator. There are other situations in the system design process that requires special consideration such as situations include: Manufacturing Process, Manufacturing System, Value Added (VA) activities and the Non Value Added (NVA) activities. The manufacturing process entails the equipments used to create, to alter, to assemble, to measure and tests the product with the objective of meeting a pre-determined product requirement. This equipment includes machines, tools, fixtures, and gauges such as drills, grinders and test stands. The manufacturing system involves the combination of labor and manufacturing process which are then linked together with materials handling both manual or automated so as to move the material or product from one manufacturing point to the next process and to the next until it is processed into a finished product. VA or Value Added is any activity that is performed to a product as it moves along the production process that the customer perceived as actually addition of value to the product. The NVA (Non Valuable Activities) are all the activities that are associated with the production process that happen not to be adding any value to the product and thus not necessary to be performed but it is st ill nonetheless performed at the current moment awaiting the emergence or arousal of awareness on availability of better methods to replace it. In Lean Manufacturing however the manufacturing cost does not necessarily have a steep drop as the volume requirements or demands of customer’s changes. This is because of the product flexibility and also equipment flexibility that can be very well incorporated into the Lean Manufacturing System. This system is mostly characterized with: investment which are done as required, more flexible equipment, more adaptability to uncertain markets in terms of volumes and products and also characterized with smaller capacity increments and more product(s) flexibility. Lean manufacturing system design needs to be continuously improved so as to aptly respond to the customer requirements and to ensure this is by having flexibility of equipment and have the capability to match it with the product flexibility. Having uncertain customer requirements makes it important to examine the manufacturing costs over a range of volumes also been very keen not to produce beyond the requirements. This system is characterized with: investments committed upfront which is usually quite high; more rigid and complicated equipment and larger capacity increments with high customer volume demands or requirements for long periods Lean Manufacturing System has potential for greater profitability which highly depends on utilization of its resources that is the 3Ms in terms of the materials moving the Value Activities or VA, man or labor working by adding value to the product, machine running in a manner that is more productive. Lean Manufacturing System can be successfully adopted in new manufacturing system or environment, in an existing manufacturing system requiring capitalization, new equipments or even in product relocation. In conclusion given the increasing competitiveness in the market place it would be suicidal for a business to ignore continual improvement in its systems and operations. Manufacturing companies specifically will always continue to face increasing pressure to improve the quality of their products, to increase productivity and to reduce costs with the available scarce resources. Use of the right Business Improvement Techniques to ensure continued improvement of the business to as to keep afloat of competition and deal with changes in its environment. From this paper it is clear that Business Improvement Techniques dramatically decreases the waste chain in the business operations and also reduces the Inventory and floor space requirements. Creation of more robust production processes and systems and also appropriate material delivery systems are established and there is improved layouts for more flexibility in business as a result of the Business Improvement Techniques and thus should b e a priority for any business to consider embracing. References Marcos, M. (2012). Advances in manufacturing systems selected, peer reviewed papers from the 4th Manufacturing Engineering Society International Conference, September 2011, Cadiz, Spain. Durnten-Zurich, Switzerland: Trans Tech Publications. Martin, T. D., & Bell, J. T. (2011). New horizons in standardized work techniques for manufacturing and business process improvement. Boca Raton, FL: CRC Press. Meyer, U. B., & Creux, S. E. (2009). Process oriented analysis: design and optimization of industrial production systems. Boca Raton, FL: CRC/Taylor & Francis. Olaru, A. (2012). Optimization of the mechanical engineering, manufacturing systems, robotics and aerospace selected, peer reviewed papers from the 7th International Conference on Optimization of the Mechanical Engineering, Manufacturing systems, Robotics and Aerospace (OP. Stafa-Zurich: TTP Trans Tech Publications. Rogers, D. (2011). The future of lean Sigma thinking in a changing business environment. Baco Raton, FL.: CRC Press. Source document